Delpasand Prìomh Fheum: Pacaideachd Tì Dhubh by Mohammadreza Eslamparast

Delpasand Prìomh Fheum: Pacaideachd Tì Dhubh by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2025 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2025

Delpasand Prìomh Fheum: Pacaideachd Tì Dhubh

by Mohammadreza Eslamparast

Client: Delpasand

Duais Iarainn A' Design Award Winner in Pacadh Category

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Colors

The Design

About Delpasand Prìomh Fheum: Pacaideachd Tì Dhubh

Is e dealbhadh pacaideachd airson tì dhubh a th' ann an Delpasand. Tha an raon a' còmhdach tì Ceylon, air a thabhann mar chùbhraidh agus tùsail, agus tì Ioranach. Chaidh dubh a thaghadh mar am prìomh dhath oir tha e a' freagairt ri dath nan duilleagan tì tioramaichte. Tha dealbhan rèidh de phoit-tì agus tuathanas tì a' sealltainn tùs gach toradh. Tha tuathanach, ailbhean agus teampall a' riochdachadh Ceylon, fhad 's a tha sealladhan tuathanais a' riochdachadh Iran. Tha dathan soilleir agus soilleir a' cuideachadh ceannaichean gus na diofar sheòrsaichean aithneachadh air an sgeilp. Tha gach bogsa air a chlò-bhualadh le clò-bhualadh offset air cairtbhòrd le stampadh àrd-thogail.

The Recognition

About the Duais Iarainn A' Design Award

Tha Delpasand Prìomh Fheum: Pacaideachd Tì Dhubh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Delpasand Prìomh Fheum: Pacaideachd Tì Dhubh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Delpasand Prìomh Fheum: Pacaideachd Tì Dhubh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delpasand has 2 kinds of tea, Ceylon and Iranian tea.
Ceylon has 2 kinds of tea,Aromatic and original.
The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated.
The teapot and farm illustration shows their countries' content.
the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea.
Different sharp colors are used to make easier them to chose.
Dimensions & Packaging: Width 120 mm x Depth 80 mm x Height 200 mm.
Tags: Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
Production Technology: Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
Design Challenge: Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
Research: Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
Inspiration: A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
Project Duration: April - May 2022, Tehran, Iran
Operation Flow: To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
Image Credits: Illustrator Mohammadreza Eslamprast, 2022.
Assistant: Samyar Eslamparast and Soodabe Zomorodi.