Dragon Year Gift Pacáistíocht Tae by Tao Ran

Dragon Year Gift Pacáistíocht Tae by Tao Ran is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2024

Dragon Year Gift Pacáistíocht Tae

by Tao Ran

Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd

Duais Iarainn A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #157666

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Year Gift Pacáistíocht Tae

Is dearadh pacáistíochta é Bronntanas Bliain an Dragain do thae Pu'er, a cruthaíodh mar bhronntanas d'Fhéile Earraigh na Síne. Tarraingíonn an dearadh ar an dragan, ainmhí ámharach i seanmhiotaseolaíocht na Síne, agus ar réigiún sléibhtiúil Yunnan, as a dtagann tae Pu'er ó dhúchas. Comhcheanglaítear dragan a tarraingíodh de láimh i scríbhneoireacht chailleagrafach agus i bpéintéireacht dúigh le siombail shimplí dragain a cruthaíodh le bogearraí grafaice. Cuireann an phacáistíocht sheachtrach srianta i gcodarsnacht leis an stíl dhúigh dhána atá ar an bpacáistíocht inmheánach. Déantar scagphriontáil ar pháipéar cadáis lámhdhéanta ó phobail eitneacha áitiúla, sa chaoi go bhfuil gach píosa uathúil.

The Recognition

About the Duais Iarainn A' Design Award

Tha Dragon Year Gift Pacáistíocht Tae air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Dragon Year Gift Pacáistíocht Tae na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Dragon Year Gift Pacáistíocht Tae airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Dimensions & Packaging: 200mm x 200mm x 4mm
Tags: Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Production Technology: The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Design Challenge: In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Research: In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Inspiration: The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Project Duration: The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Operation Flow: As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Patents: Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd