Inheritance Pacadh Deoch-làidir le Easyou Design

Tha Inheritance Pacadh Deoch-làidir le Easyou Design na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

AirgeadPacadh· 2024

Inheritance Pacadh Deoch-làidir

le Easyou Design

Neach-ceannach: Easyou brand design

Buannaiche Duais Airgid A' Design Award ann an Roinn Pacadh

31,460

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #158092

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Inheritance Pacadh Deoch-làidir

'S e dealbhadh pacaidh airson deoch-làidir Shìonach a th' ann an Inheritance. Tha cruth minimalach aig a' bhotal ghlainne a tha a' cothlamadh oirean cruinne ri bonn ceàrnagach, a' toirt mac-talla air a' bheachd thraidiseanta gu bheil nèamh cruinn agus an talamh ceàrnagach. Tha ceap a' bhotail air a chumadh mar ad Su Dongpo agus tha e furasta a ghlacadh agus fhosgladh. Tha sia dealbhan a' toirt seachad sgeulachdan mu theaghlach nan Trì Su agus na luachan a tha ceangailte ris. Tha am bogsa a-muigh air a dhèanamh de chairt-bhòrd àrd-inbhe le clò-bhualadh brùite agus còmhdach UV. Tha an dealbhadh ag amas air dualchas cultarail Shìona a thaisbeanadh do luchd-cleachdaidh.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Inheritance Pacadh Deoch-làidir air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Inheritance Pacadh Deoch-làidir na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Inheritance Pacadh Deoch-làidir na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Tomhasan & Pacadh: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Tagaichean: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Teicneòlas Cinneasachaidh: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Dùbhlan Dealbhaidh: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Rannsachadh: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Brosnachadh: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Faid a' Phròiseict: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Sruth Obrachaidh: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Buill na Sgioba: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel