Lax Branndadh le Jonathan Ramirez and Juliana Betancur

Tha Lax Branndadh le Jonathan Ramirez and Juliana Betancur na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2024

Lax Branndadh

le Jonathan Ramirez and Juliana Betancur

Neach-ceannach: Written and Drawn Studio

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

15,414

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #158898

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Lax Branndadh

Bha an obair a' gabhail a-steach cruthachadh suaicheantas airson companaidh cruinneachaidh dàta agus teachdaireachd CRM, ag amas air faireachdainn dhigiteach is nuadh. Tha an t-ainm Lax a' tighinn bho ChiLax no ReLax, a' cur an cèill mothachadh de shàmhchair do luchd-cleachdaidh. Airson eadar-dhealachadh a chur ris, chaidh samhla cridhe a ghabhail a-steach, a' riochdachadh cùram luchd-ceannach a tha tric air a dhìochuimhneachadh ann an gnìomhachasan CRM fèin-ghluasadach. Chaidh piogsailean a thoirt a-steach gus cudromachd dàta agus digitigeachadh a chomharrachadh. Mar sin, chaidh prìomh eileamaidean a chur còmhla - cridhe airson gaol luchd-ceannach, piogsailean airson dàta, agus an X airson fois.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Lax Branndadh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Lax Branndadh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Lax Branndadh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Tomhasan & Pacadh: The sizes depend of the media where it is applied
Tagaichean: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Teicneòlas Cinneasachaidh: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Dùbhlan Dealbhaidh: Craft something distinctive that articulates the technology, costumer care and digitalization
Rannsachadh: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Brosnachadh: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Faid a' Phròiseict: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Sruth Obrachaidh: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Buill na Sgioba: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Creideasan Dhealbhan: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango