Heti Brandáil agus Pacáistiú le Cansu Dagbagli Ferreira

Tha Heti Brandáil agus Pacáistiú le Cansu Dagbagli Ferreira na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2024

Heti Brandáil agus Pacáistiú

le Cansu Dagbagli Ferreira

Neach-ceannach: Cansu Dagbagli Ferreira

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

17,393

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #158924

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Heti Brandáil agus Pacáistiú

Ainmnithe ó fhocal Dakota ar 'Baile', cuireann Heti deochanna ar fáil a mhúsclaíonn bunúsacht an bhaile le blasanna nádúrtha túite, ag ceiliúradh phlandaí dúchasacha Mheiriceá Thuaidh. Tiomnáíonn an branda tionchair shóisialta seo cuid dá ioncam chun tacaíocht a thabhairt do phobail treibheacha. Léiríonn an coincheap brandála, Saíocht gan Stró, léaráidí agus blasanna i stíl dhúchasach, le pacáistiú spreagtha ag siméadracht gheoiméadrach ealaíne Dakota, ag cur cothroime agus comhchuibheas in iúl. Comhtháthaíonn an dearadh pailéad monacrómach le béimeanna datha, ag cur béime ar dhoimhneacht na healaíne dúchasaí i gcomhthéacs comhaimseartha.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Heti Brandáil agus Pacáistiú air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Heti Brandáil agus Pacáistiú na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Heti Brandáil agus Pacáistiú a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Tomhasan & Pacadh: 12 oz can label dimensions are 151 x 195 mm
Tagaichean: native, indigenous, social, infused, drink, illustration
Teicneòlas Cinneasachaidh: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Dùbhlan Dealbhaidh: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Rannsachadh: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Brosnachadh: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Faid a' Phròiseict: 8 months, 2023-2024, United States and France
Sruth Obrachaidh: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery