7Up Destinations Venezuela Pacáistíocht Deochanna by PepsiCo Design and Innovation

7Up Destinations Venezuela Pacáistíocht Deochanna by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2024

7Up Destinations Venezuela Pacáistíocht Deochanna

by PepsiCo Design and Innovation

Client: PepsiCo

Duais Umha A' Design Award Winner in Pacadh Category

20,758

Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Pacáistíocht Deochanna

Is sraith stánaí deochanna eagrán teoranta é 7Up Destinations Venezuela a cruthaíodh don mhargadh Laidin-Mheiriceánach agus a díoladh i Veiniséala. Léiríonn na ceithre stán ceithre cheann scríbe pictiúrtha agus cáiliúla sa tír: Adicora, Los Roques, El Yaque agus Canaima. Léiríonn gach dearadh flóra agus fána áitiúla Veiniséala. Coinníonn éadan gach stáin an glas clasaiceach 7Up chun aithint an bhranda a dhéanamh éasca. Úsáideann cúl gach stáin gorm aquamuirí teochreasach mar chúlra do ghrafaicí a spreagtar ag an taisteal. Is é an aidhm ná ceangal mothúchánach a chothú le tomhaltóirí.

The Recognition

About the Duais Umha A' Design Award

Tha 7Up Destinations Venezuela Pacáistíocht Deochanna air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi 7Up Destinations Venezuela Pacáistíocht Deochanna na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh 7Up Destinations Venezuela Pacáistíocht Deochanna a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release