Lays Dungeons And Dragons Pacadh Bìdh by PepsiCo Design and Innovation

Lays Dungeons And Dragons Pacadh Bìdh by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2024

Lays Dungeons And Dragons Pacadh Bìdh

by PepsiCo Design and Innovation

Client: PepsiCo

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Dungeons And Dragons Pacadh Bìdh

'S e dealbhadh pacaidh bìdh a th' ann an Lays Dungeons and Dragons a chaidh a chruthachadh airson raon de shliseagan buntàta. Chaidh am pacadh fhoillseachadh mar cheangal ris an fhilm Dungeons and Dragons, Honor Among Thieves bho 2023, agus bha inneal buadhaiche na chois. Tha an dealbhadh a' tarraing air saoghal fantasach an fhilm. Is e prìomh charactar na h-iomairt Am Buntàta, caractar a nochdas anns an fhilm agus a tha cuideachd na fhìor bhuntàta. Tha an cuspair a' ceangal na sgeulachd ris a' bhuntàta a thathar a' fàs air còrr is 100 tuathanas anns na Stàitean Aonaichte agus ann an Canada a bhios a' solarachadh nan sliseagan.

The Recognition

About the Duais Airgid A' Design Award

Tha Lays Dungeons And Dragons Pacadh Bìdh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Lays Dungeons And Dragons Pacadh Bìdh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Lays Dungeons And Dragons Pacadh Bìdh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Inspiration: The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Read the Press Release