Pepsi X Spotify Príomh-Fheidhm: Pacáistíocht Deochanna by PepsiCo Design and Innovation

Pepsi X Spotify Príomh-Fheidhm: Pacáistíocht Deochanna by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2024

Pepsi X Spotify Príomh-Fheidhm: Pacáistíocht Deochanna

by PepsiCo Design and Innovation

Client: PepsiCo

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #159644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X Spotify Príomh-Fheidhm: Pacáistíocht Deochanna

Téacs Leabhair: Is dearadh cannaí dí eagrán teoranta é Pepsi x Spotify a cruthaíodh d'lucht féachana Éigipteach. Cuireann an saothar ealaíne féiniúlachtaí amhairc Pepsi agus Spotify le chéile ar bhonn cothrom. Meascann gorm dána Pepsi leis an nglas geal atá roinnte idir Spotify agus radharc rap na hÉigipte. Baineann an cúlra úsáid as patrúin gliche agus sraitheanna de pháipéar gearrtha le liricí amhrán scríofa de láimh. Ligeann cód QR atá clóite ar an gcanna do dhaoine amhrán Pepsi a cruthaíodh d'fheachtas aisíocaíochta a éisteacht. Táirgeadh fearas duine tionchair in éineacht leis an gcanna.

The Recognition

About the Duais Umha A' Design Award

Tha Pepsi X Spotify Príomh-Fheidhm: Pacáistíocht Deochanna air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Pepsi X Spotify Príomh-Fheidhm: Pacáistíocht Deochanna na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Pepsi X Spotify Príomh-Fheidhm: Pacáistíocht Deochanna a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Inspiration: In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.

Read the Press Release