Pepsi Big Football Event LTO Pacadh Dibhe by PepsiCo Design and Innovation

Pepsi Big Football Event LTO Pacadh Dibhe by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2024

Pepsi Big Football Event LTO Pacadh Dibhe

by PepsiCo Design and Innovation

Client: PepsiCo

Duais Airgid A' Design Award Winner in Pacadh Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Big Football Event LTO Pacadh Dibhe

'S e dealbhadh pacaidh dibhe airson tairgse ùine-cuibhrichte a th' ann am Pepsi Big Football Event LTO, a chaidh a chruthachadh airson prìomh fharpais ball-coise a chaidh a chumail ann an Catar ann an 2022. Tha am pacadh a' sealltainn dhealbhan de luchd-leantainn ball-coise fìor de dhiofar nàiseantachdan, a' glacadh an aoibhneis dhian a thathar a' faireachdainn rè geama. Chaidh criathragan peanta a chur air na h-ìomhaighean gus cuimhne a thoirt air cleachdadh peantadh aodainn am measg luchd-taic agus gus coltas ealanta a thoirt seachad. Tha prìomh ìomhaighean agus beòthachaidhean co-fhreagarrach a' leudachadh an aon chànain ghrafaigich. 'S e an rùn a th' ann am brand a cheangal ri luchd-leantainn ball-coise ionadail rè an tachartais.

The Recognition

About the Duais Airgid A' Design Award

Tha Pepsi Big Football Event LTO Pacadh Dibhe air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Pepsi Big Football Event LTO Pacadh Dibhe na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Pepsi Big Football Event LTO Pacadh Dibhe na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Inspiration: The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Read the Press Release