Notoginseng Pacadh Cungaidh by Zhaocheng He

Notoginseng Pacadh Cungaidh by Zhaocheng He is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2024

Notoginseng Pacadh Cungaidh

by Zhaocheng He

Client: Wen Guan Zhuang

Duais Umha A' Design Award Winner in Pacadh Category

13,600

Verified Award Winner

Verify Award Status for #159869

View at A' Design Award Press Release Award Badge

Colors

The Design

About Notoginseng Pacadh Cungaidh

'S e Notoginseng Radix Et Rhizoma leigheas traidiseanta Sìneach le buaidhean slànachail air leth. Tha measgachadh nan dotagan anns a' phacadh a' cruthachadh cumadh beinne, a tha chan ann a-mhàin a' nochdadh àrainneachd fàis pùdar Panax notoginseng ach cuideachd a' cur an cèill a chruth pùdair. Tha dealbhadh a' phacaidh seo ann an dubh is gorm a' briseadh a' bheachd thraidiseanta anns a' ghnìomhachas, a' dèanamh a' phacaidh làn fasan is càileachd. Tha pacadh a' bhogsa a-staigh air a chur air dòigh agus air a chur ri chèile gus dealbh tìr-dhreach làn bun-bheachd ealanta an Ear a chruthachadh.

The Recognition

About the Duais Umha A' Design Award

Tha Notoginseng Pacadh Cungaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Notoginseng Pacadh Cungaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Notoginseng Pacadh Cungaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.
Dimensions & Packaging: 125mmX215mmX50mm
Tags: Health, medicine, fashion, artistic conception, powder
Production Technology: This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.
Design Challenge: Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.
Research: Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.
Inspiration: The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.
Project Duration: The project lasts 2 month
Operation Flow: This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.