Seawool Pròiseact Branndaidh by Chungsheng Chen and Eddie Wang

Seawool Pròiseact Branndaidh by Chungsheng Chen and Eddie Wang is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2024

Seawool Pròiseact Branndaidh

by Chungsheng Chen and Eddie Wang

Client: Tainan University of Technology/Product Design Deparment

Duais Iarainn A' Design Award Winner in Grafaig Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Seawool Pròiseact Branndaidh

Am brannd a tha a' cothlamadh fasan is seasmhachachd, a' filleadh sligean eisirean ath-chuartaichte le dòighean proifeasanta is stoidhle a-steach do bheatha làitheil. Tha an suaicheantas, air a thaisbeanadh ann an litrichean mòra, a' samhlachadh spiorad ùrachaidh leantainneach agus tha an dà litir o a' riochdachadh seasmhachachd chuairteach, a' comharrachadh ath-nuadhachadh sìorraidh. Tha an dealbhadh iomlan a' sgaoileadh grinneas, a' riochdachadh tòir air fasan is càileachd. Tha an cruth-clò àbhaisteach a' filleadh eileamaidean thuinn is gluasad suas, a' nochdadh spèis don nàdar agus adhartas leantainneach. Tha am brannd beòthail, ùr-ghnàthach agus na stiùiriche ann an gluasadan fasan is àrainneachd araon.

The Recognition

About the Duais Iarainn A' Design Award

Tha Seawool Pròiseact Branndaidh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Seawool Pròiseact Branndaidh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Seawool Pròiseact Branndaidh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Dimensions & Packaging: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Tags: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Production Technology: The Branding project all done in Adobe Illustrator and Photoshop software.
Design Challenge: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Research: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Inspiration: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Project Duration: The Branding project commenced in Sept.2022 and concluded in May,2023.
Operation Flow: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Patents: Trademark: Creative Tech Textile Co., Ltd.
Team Members: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Image Credits: All images copyright: Acdesign Associates International Co.,Ltd.