Extra Melty Upgrade Pacàiste Mionnt le ShinyBay Design

Tha Extra Melty Upgrade Pacàiste Mionnt le ShinyBay Design na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2024

Extra Melty Upgrade Pacàiste Mionnt

le ShinyBay Design

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #160786

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Extra Melty Upgrade Pacàiste Mionnt

Bha an sgioba dealbhaidh a' dol mun cuairt air a' bheachd air sneachda a' leaghadh, a' samhlachadh feartan faochaidh cuideam a' bhathar. Chaidh iarraidh eileamaidean brannd aithnichte leithid suaicheantas EXTRA agus an swoosh a chumail, agus mar sin leasaich an sgioba dealbhaidh an swoosh gu lèirsinneach gu bhith na rathad-sgithidh gus sealladh a chruthachadh far am faod an caractar cartùin spòrs a bhith aige, a' freagairt don chuspair. Tha e ri fhaicinn gun do chluich am meas barrachd na sanas blais, ach bòrd-sneachda beothail a chrìochnaich an sgeulachd. Thathar an dùil gun toir mòmaid blaisinn nam mionnt eòlas coltach ri sgithidh sa bheul a bharrachd air inntinn luchd-chaitheamh.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Extra Melty Upgrade Pacàiste Mionnt air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Extra Melty Upgrade Pacàiste Mionnt na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Extra Melty Upgrade Pacàiste Mionnt a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds.
Tagaichean: IP integration, Visual assets enhancement, Brand identity, Consumer interaction
Dùbhlan Dealbhaidh: We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
Brosnachadh: The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
Faid a' Phròiseict: 6 months in Shanghai,China
Creideasan Dhealbhan: ShinyBay Design

Leugh am Brath Naidheachd

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