Jian Shan Jian Shui Deoch-làidir Phacaigte le Jing Chen

Tha Jian Shan Jian Shui Deoch-làidir Phacaigte le Jing Chen na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2024

Jian Shan Jian Shui Deoch-làidir Phacaigte

le Jing Chen

Neach-ceannach: Jing Chen

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

153,304

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #160933

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Jian Shan Jian Shui Deoch-làidir Phacaigte

Chan eil dealbhadh pacaidh co-aimsireil a-nis dìreach na ghnìomh sìmplidh airson bathar a dhìon, tha e nas follaiseiche ann a bhith a' sgaoileadh bhun-bheachdan dìon àrainneachd, a' togail luach thoraidhean. Chomharraich am fòram dealbhaidh o chionn ghoirid gu bheil, an aghaidh dhùbhlain eag-eòlasach, pacadh uaine a' fàs na chlaonadh ùr mean air mhean, le stuthan bith-mhilleach agus dealbhadh ath-chuairteachaidh air am fabharachadh. A bharrachd air sin, tha ùrachd cuideachd na chlaonadh gnìomhachais, agus tha bun-bheachdan leithid gnàthachadh pearsanaichte a' toirt buaidh mean air mhean air crìochan pacaidh

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Jian Shan Jian Shui Deoch-làidir Phacaigte air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Jian Shan Jian Shui Deoch-làidir Phacaigte na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Jian Shan Jian Shui Deoch-làidir Phacaigte a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Tomhasan & Pacadh: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Tagaichean: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Teicneòlas Cinneasachaidh: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Dùbhlan Dealbhaidh: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Rannsachadh: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Brosnachadh: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Faid a' Phròiseict: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Sruth Obrachaidh: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.