Airgead Pacadh · 2025
Nai Cèis is Botal Ola Olaidh
- Duais Airgid A' Design Award 2025 in Pacadh
- CLIENT: A|S Strategy, Branding & Communication
- Estimated Number of Design Views: 27,182
- Verification code EF34F0B666 · Verify this award
Colors
About Nai Cèis is Botal Ola Olaidh
Tha pacadh Nai ag ath-mhìnigeadh seasmhachd is cruth-atharrachadh le bhith ag ath-chleachdadh màrmor a chaidh a thilgeil seachad gu bhith na chèisean sònraichte airson ola olaidh àrd-inbhe. Air a bhrosnachadh le cruth-atharrachadh Michelangelo air màrmor a chaidh a dhiùltadh gu an dealbh ìomhaigheach Daibhidh, tha gach pacaid na shamhla air ath-innleachdadh. Tha an Nai dàna, Seadh sa Ghrèigis, a' dùbhlannachadh a' Chhan eil, na feachdan àicheil de dhiùltadh, a' riochdachadh a' chomais airson dàrna cothroman. Chan e a-mhàin gu bheil an dealbhadh seo a' dìon a shusbaint ach tha e cuideachd a' giùlan teachdaireachd shòisealta de dhòchas agus fa-leth-achd, a' sealltainn gum faod na thèid a thilgeil seachad gu tric fàs na bhrosnachadh air leth airson dòchasachd.
About the Duais Airgid A' Design Award
Tha Nai Cèis is Botal Ola Olaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Nai Cèis is Botal Ola Olaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Nai Cèis is Botal Ola Olaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Press Kit
- Unique Properties
- The Nai packaging is crafted from repurposed marble, making each piece unique and reinforcing the concept of transformation and reinvention. Inspired by Michelangelo's David, it symbolizes resilience by turning discarded materials into something extraordinary. The bold "Nai" (Yes) stands as a statement of defiance against rejection, encouraging second chances. This packaging not only protects its contents but also sparks a conversation about creativity, sustainability, and opportunity.
- Dimensions & Packaging
- Width 200 x 200 x 200 mm / Marble Cube Box
- Tags
- Marble packaging, repurposed materials, water jet engraving, resilience design, sustainable packaging, premium olive oil, transformation, second chances, symbolic design, rejection
- Production Technology
- The Nai packaging was created using discarded pieces of marble, which were carefully selected and shaped into a protective case for premium olive oil. The marble was processed and cut to precise dimensions to ensure the safety and integrity of the product. The name Nai was engraved using advanced water jet engraving technology, allowing for precision and clean lines. This method highlights both the sustainability of using reclaimed materials and the craftsmanship involved in transforming marble into a functional and symbolic piece.
- Design Challenge
- The greatest challenge of the Nai project was transforming discarded marble into functional packaging while simultaneously conveying a powerful social message. Creatively, we aimed to use the material’s journey from rejection to reinvention as a symbol of resilience. Marble, a heavy and rigid material, required careful shaping into a protective case without compromising its integrity, while also delivering the message of second chances. Additionally, balancing sustainability in sourcing discarded marble and using water jet engraving for precision were key technical challenges.
- Research
- We searched for pieces of marble that were rejected and were going to the rubbish bin. We gave them a chance to be something useful. And showed people how beautiful they are at the same time. They became the safeguards for a vulnerable bottle of olive oil.
- Inspiration
- The Nai project was inspired by the concept of transformation and resilience, drawn from the story of Michelangelo’s David, where the artist repurposed a rejected piece of marble into an iconic masterpiece. This idea of giving new life to discarded materials resonated with our vision to create packaging that symbolizes reinvention. Additionally, the project draws from the philosophy of embracing second chances, and challenging rejection with the affirmative Nai meaning Yes to inspire optimism and defiance in the face of adversity.
- Project Duration
- The project started in October 2023 in Athens, Greece and finished in January 2024 in Athens, Greece.
- Operation Flow
- A hard case which protects the valuable olive oil. The user opens the upper part which is sealed to the body by magnets and is able to take the glass bottle that is secured inside the coarse marble box.
- Patents
- Copyrights belong to Antonia Skaraki, 2024
- Image Credits
- Image #1 : Marios Antonopoulos
Image #2 : Marios Antonopoulos
Image #3 : Marios Antonopoulos
Image #4 : Marios Antonopoulos
Image #5 : Marios Antonopoulos
