Avand Pacáistíocht Taosrán by Masoud Najafi Amirkiasar

Avand Pacáistíocht Taosrán by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2025

Avand Pacáistíocht Taosrán

by Masoud Najafi Amirkiasar

Client: Avand Pastry

Duais Iarainn A' Design Award Winner in Pacadh Category

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Colors

The Design

About Avand Pacáistíocht Taosrán

Is sraith pacáistíochta é Avand a cruthaíodh do bhranda taosráin buitíce. Áirítear sa raon trí bhosca cáca, bosca briosca agus cupán páipéir. Cuirtear péintéireacht scuaibe láimhe le chéile le healaín dhigiteach chun cruthanna saora a fhoirmiú a chosúlaíonn le saothar ealaíne. Úsáidtear glas domhain agus ór mar phríomhdhathanna an bhranda. Léiríonn na dromchlaí péinteáilte nádúr lámhdhéanta an taosráin agus an cúram a caitheadh le linn an táirgthe. Cuirtear cur chuige féiniúlachta dinimiciúil i bhfeidhm, ionas go n-iompraíonn na pacáistí léargais ealaíonta éagsúla seachas patrún socraithe amháin.

The Recognition

About the Duais Iarainn A' Design Award

Tha Avand Pacáistíocht Taosrán air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Avand Pacáistíocht Taosrán na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Avand Pacáistíocht Taosrán airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Dimensions & Packaging: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Tags: Packaging, Design, Pastry, Cake, Cookie,
Production Technology: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Design Challenge: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Research: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Inspiration: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Project Duration: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Operation Flow: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Image Credits: Designer: Masoud Najafi.
Strategist: Nima Saade