Scarlet Ceapan Mìosacha by Masoud Najafi Amirkiasar

Scarlet Ceapan Mìosacha by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2025

Scarlet Ceapan Mìosacha

by Masoud Najafi Amirkiasar

Client: Scarlet

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Scarlet Ceapan Mìosacha

An coimeas ris a' mhì-chofhurtachd agus na cuingealachaidhean a tha boireannaich a' fulang rè an raidhean mìosacha, bha am bun-bheachd air cùl pacadh cheapan mìosacha Scarlet air a bhrosnachadh le beachdan mu shaorsa agus faochadh, buadhan a tha an toradh ag amas air an lìbhrigeadh. Tha Nàdar a' solar faireachdainn de shìth agus saorsa nach eil gu tric ri fhaighinn ann am beatha bhailteil an latha an-diugh. Gus an fhaochadh mothachail seo a ghlacadh, tha dealbhadh a' phacaidh a' tarraing brosnachadh bho chruth-tìre nàdarra agus a' cleachdadh dhòighean boga uisge-dath gus na faireachdainnean sin a chur an cèill. Is e an toradh cànan lèirsinneach sàmhach, bàrdail a tha a' freagairt ri gealladh an toraidh de chofhurtachd agus cùram.

The Recognition

About the Duais Airgid A' Design Award

Tha Scarlet Ceapan Mìosacha air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Scarlet Ceapan Mìosacha na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Scarlet Ceapan Mìosacha na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi