Chinese Zodiac Dealbhadh Clò by Guanglong Chen

Chinese Zodiac Dealbhadh Clò by Guanglong Chen is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2025

Chinese Zodiac Dealbhadh Clò

by Guanglong Chen

Client: George Chen Studio

Duais Airgid A' Design Award Winner in Grafaig Category

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Verified Award Winner

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Colors

The Design

About Chinese Zodiac Dealbhadh Clò

Co-leaghadh nan dà chomharra-criosach Sìneach dheug agus ealain an sgrìobhaidh sheula. 'S e cultar Sìneach a th' anns na dà chomharra-chriosach dheug. 'S iad comharran-criosach na bliadhna anns an deach duine a bhreith. Tha uirsgealan eachdraidheil beairteach agus feallsanachd nan ìomhaighean le brìgh chultarail aca. 'S e stoidhle de chruthan-clò calaigrafi àrsaidh a th' ann an sgrìobhadh seula. Tha an t-ùghdar a' cothlamadh a' chultair eachdraidheil, feallsanachd nan ìomhaighean, agus stoidhle an sgrìobhaidh sheula ann an dealbhaidhean grafaigeach ùra. Chan eil iad a' sealltainn dealbhadh grafaigeach a-mhàin, ach cuideachd foillseachadh cultair. Tha an t-ùghdar airson leigeil leis an t-saoghal eòlas fhaighinn air eachdraidh agus cultar Shìona tromhpa.

The Recognition

About the Duais Airgid A' Design Award

Tha Chinese Zodiac Dealbhadh Clò air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Chinese Zodiac Dealbhadh Clò na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Chinese Zodiac Dealbhadh Clò na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the twelve zodiac animals interprets the unique culture of China. It is also the sublimation and interpretation of the combination of "zodiac" and "seal script". The characteristics of each zodiac animal are given to the font, making the traditional seal script font more unique, very smart, and full of life meaning. The font is graphical, more distinctive, and easier to remember.
Dimensions & Packaging: size：1000mmX1000mm，DPI：72
Tags: Font design，Font，Chinese Zodiac
Production Technology: The Chinese Zodiac font design is first created with brush and ink on rice paper, then scanned into an electronic version with high precision by a machine, and then processed with mature software technology. The electronic version of the work has very high image quality and can be used for any printing production and promotion.
Design Challenge: The Chinese Zodiac is not only created in the form of Chinese calligraphy, but also needs to combine the characteristics of the twelve different zodiac signs with seal script fonts, so that the created fonts are easier to recognize. While appreciating the unique Chinese culture, it will generate interest in it and have a deep memory.
Research: The Chinese zodiac is a unique cultural element of China, representing twelve animals associated with the birth years of Chinese people, and is rich in folklore, forming a kind of pictorial philosophy within the culture. Seal script is an ancient form of Chinese calligraphy, and the design of the zodiac integrates the philosophy of these twelve animals with the seal script style, showcasing a distinctive Chinese cultural graphic creativity.
Inspiration: The Chinese zodiac is a unique cultural symbol, representing the twelve animal signs (Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig) associated with the birth years of individuals. Each sign is steeped in rich folklore, embodying a philosophical imagery within folk culture. Chinese calligraphy is a historically rich script. The seal script, an ancient form of Chinese writing, was standardized after the unification of the script under Emperor Qin Shi Huang and boasts a history of at least 3,000 years. This design elevates and interprets the seal script, capturing the essence of Chinese culture by integrating the twelve zodiac signs with the seal script, creating a dynamic, unique, and symbolically rich representation.
Project Duration: The project started in Beijing in February 2020, ended in Beijing in April 2020, and was exhibited on social media in April 2020.
Operation Flow: The electronic originals of the twelve zodiac font works are very high-definition electronic documents that can be used in any printing and inkjet printing works.
They can be used for brand logos, cultural propaganda, and symbols of corporate spirit. They can also be used to display and decorate the packaging of daily necessities. They are very versatile and meet all production needs.
Patents: National Copyright Administration of China:
Registration number: Guozuodengzi-2022-F-10145612
Copyright owner: Chen Guanglong
Date of creation: April 3, 2020
Registration date: July 20, 2022
Team Members: Guanglong Chen
Image Credits: Graphic Designer Guanglong Chen