Easeye Pacaideadh Stuth-cuideachaidh Beathachaidh by Byhealth Co., Ltd.

Easeye Pacaideadh Stuth-cuideachaidh Beathachaidh by Byhealth Co., Ltd. is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2025

Easeye Pacaideadh Stuth-cuideachaidh Beathachaidh

by Byhealth Co., Ltd.

Client: Creative Department of BYHEALTH Co., Ltd.

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Easeye Pacaideadh Stuth-cuideachaidh Beathachaidh

'S e dealbhadh pacaididh a th' ann an Easeye airson stuth-cuideachaidh beathachaidh sùla do chloinn. Tha dealbhan snoga de bheathaichean a' gabhail àite coltas pacaididh cungaidh-leigheis thraidiseanta agus a' lùghdachadh an aghaidheachd a tha clann a' faireachdainn a thaobh bathar coltach ri drogaichean. Tha sùilean soilleir nam beathaichean a' tarraing aire agus a' sealltainn buannachd a' bhathair airson fradharc. Tha an litir e ann an ainm a' bhrannd air a tharraing mar shùil mhòr. Tha ceap a' bhotail air a dhèanamh le moldadh in-stealladh trì-dhathach. Tha fàinne-tarraing 13 mm a' reubadh gu furasta, agus tha am mullach cumadh corran-gealaich a' fosgladh le aon làimh. Tha an ceap a' fuireach ceangailte ris a' bhotal gus call a sheachnadh.

The Recognition

About the Duais Airgid A' Design Award

Tha Easeye Pacaideadh Stuth-cuideachaidh Beathachaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Easeye Pacaideadh Stuth-cuideachaidh Beathachaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Easeye Pacaideadh Stuth-cuideachaidh Beathachaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to reduce children's resistance to drug-like food, the packaging design of cute animal patterns is used to break the stereotype of traditional drug packaging and reduce the psychological burden of children. The shining eyes of the animals attract attention, visually communicate the benefits of the product on the eyes, and enhance the child's awareness. Professional layout design enhances the credibility of the product and wins the trust of parents.
Dimensions & Packaging: Length 50mm x width 50mm x height 107mm
Tags: Brand Design, Packaging Design, Vi Design, Health Food Packaging, Visual Design, Eyes, Illustration Design, Animal Design, Logo Ddesign, Bottle Design
Production Technology: The design of the bottle cap uses advanced three-color injection molding technology to ensure tightness. The 13mm wide pull ring has been tested 500 times and can be easily torn by the user. The crescent-shaped canopy design fits the natural curve of the thumb and can be easily pushed open with one hand. The smart connection between the bottle cap and the bottle body avoids the trouble of loss, and takes into account the dual concerns of product quality and user experience.
Design Challenge: Easeye's logo update featuring animal images captivates children and young parents. The design resonates with consumers on both visual and emotional planes, underscoring environmental consciousness. This strategy not only strengthens the brand's bond with younger audiences but also stimulates market growth and propels the industry towards sustainable practices.
Research: Easeye has successfully appealed to children and young parents by updating its logo and incorporating animal images. The new design resonates visually and emotionally with consumers and emphasizes environmental protection. This strengthens the brand's connection with younger consumers, promotes market growth and drives sustainable development of the industry.
Inspiration: Easeye is a brand focused on eye nutrition. In order to strengthen and expand the children's market, Easeye launched this brand rejuvenation upgrade. This upgrade redesigned the brand logo, the letter e in the brand name was designed as a smart big eye, applied to all product packaging. The cute animal pattern reduces the psychological burden of people, especially children, and the design style is loved by young people.
Project Duration: The project started in November 2023, took six months to complete, and was first listed in April 2024, and has been sold on major e-commerce platforms in China.
Operation Flow: The eye pattern is derived from the letter "e", which intuitively conveys the product function and shows the brand characteristics. Combined with cute animal design, attract young consumers, especially reduce the psychological burden of children. The 13mm pull ring is easy to tear, the crescent lid is easy to open with one hand, and the bottle cap is integrated with the bottle body, preventing loss and improving user experience.
Patents: Year 2023 Trademark holder BYHEALTH Inc. Health Vision Hammer has been protected by China Copyright Center, year 2023, registration number: Guo Zuodeng ZI-2024-F-00108447, copyright holder: Byhealth Co., Ltd.The bottle cap design on the packaging has been patented, year 2016 Patent number :ZL201620294562.6 Patentee: Byhealth Co., Ltd.
Team Members: Darren
Guanru
Xiaohong
Kayee
Pure
Gaoda
Image Credits: Photo 1: Photographer Feng, Easeye, 2014
Video credits: Darren, Guanru, Kayee