High Mountains Flowing Water Dearbh-aithne Lèirsinneach Taisbeanaidh by Baoquan Luo, Jiamin Feng and Zhiwei Lv

High Mountains Flowing Water Dearbh-aithne Lèirsinneach Taisbeanaidh by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2025

High Mountains Flowing Water Dearbh-aithne Lèirsinneach Taisbeanaidh

by Baoquan Luo, Jiamin Feng and Zhiwei Lv

Client: LanceDesign(Guangzhou)Co.,LTD

Duais Airgid A' Design Award Winner in Grafaig Category

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Colors

The Design

About High Mountains Flowing Water Dearbh-aithne Lèirsinneach Taisbeanaidh

'S e postair agus dearbh-aithne lèirsinneach a th' ann an High Mountains Flowing Water a chaidh a chruthachadh airson taisbeanadh de dh'ealain Shìneach agus Eadailteach. Tha an dealbhadh a' measgachadh eileamaidean an Ear agus an Iar gus iomlaid chultarach a chur an cèill. Tha na caractaran Sìneach airson beinn agus uisge air an ceangal ri litrichean Beurla ann an aon ghluasad sruthach cailigrafach, agus tha na litrichean M agus W a' cruthachadh cumadh a tha a' toirt colbh Ròmanach nar cuimhne. Tha pailead de dhearg, gheal agus uaine a' toirt iomradh air bratach na h-Eadailt. Tha tiotal, ceann-latha agus ionad an taisbeanaidh air an suidheachadh ann an clò nas motha airson aithneachadh luath. Tha bagaichean-giùlain, gaothairean agus bràistean luchd-obrach a' co-roinn an aon dealbhadh lèirsinneach.

The Recognition

About the Duais Airgid A' Design Award

Tha High Mountains Flowing Water Dearbh-aithne Lèirsinneach Taisbeanaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi High Mountains Flowing Water Dearbh-aithne Lèirsinneach Taisbeanaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha High Mountains Flowing Water Dearbh-aithne Lèirsinneach Taisbeanaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
Production Technology: This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
Design Challenge: This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
Inspiration: This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
Operation Flow: The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
Team Members: Baoquan Luo, Jiamin Feng, Zhiwei Lv
Image Credits: LanceDesign(Guangzhou)Co.,LTD

Read the Press Release