Iced Hop Gin Pacadh by Michael Held is a highly esteemed winner of the very prestigious 2025 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2025

Iced Hop Gin Pacadh

by Michael Held

Client: Michael Held

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #163667

View at A' Design Award Press Release Award Badge

Colors

The Design

About Iced Hop Gin Pacadh

Tha blas a' ghin, a chaidh a chruthachadh tro thaosadh de lus an leanna agus mionnt piobar, air a nochdadh ann an a dhearbh-aithne lèirsinneach. Tha còn lus an leanna reòite còmhla ri comhachag a' sealltainn a' glacadh brìgh gheur, fhionnar an dìbhe. Tha ceannasachd a' mhionnt air a mac-thalla anns a' phacadh a-muigh tro dhathan de ghorm agus flùraichean deighe stìlichte. Tha an cuspair fuar, glan seo a' leantainn anns a' bhotal glainne liath-reòite, far a bheil leubail meatailt a' neartachadh a' bhuaidh reòite. Tha pàtranan sioc caola agus puingean calg-shneachda air am boglachadh air an uachdar, a' daingneachadh a' chuspair ùir. Tha gach eileamaid a' toirt taic do nàdar ath-bheothachail a' ghin.

The Recognition

About the Duais Umha A' Design Award

Tha Iced Hop Gin Pacadh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Iced Hop Gin Pacadh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Iced Hop Gin Pacadh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Dimensions & Packaging: 72 mm x 72 mm x 193 mm
Tags: Gin, Infused, iced, owl, hop,
Production Technology: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Design Challenge: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Research: Not applicable
Inspiration: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Project Duration: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Operation Flow: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Team Members: Michael Held
Image Credits: Images: Photographer tm studios visuelle medien GmbH, 2024.