Vegetable Box Pacadh by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2025

Vegetable Box Pacadh

by Kikumi Yoshida

Client: Hagata Farm

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #164661

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Colors

The Design

About Vegetable Box Pacadh

Tha an dealbhadh a' mac-meanmnachadh glasraich mar ealain a rugadh bhon ùir, a' tàladh nan ciall tro an coltas agus am fàileadh. Tha am motif, air a bhrosnachadh leis a' ghrian, a' nochdadh tar-ghearradh currain, a' samhlachadh a' cheangail eadar an neach-tabhartais agus an neach-gabhail. Tha an dealbhadh seo a' taisbeanadh glasraich eòlach ann an dòigh ùr chruthachail. Tha na leubailean air an cruthachadh bho stuthan a chumas slànachd a' phacaidh, a' ceadachadh ath-chleachdadh às deidh tabhartais. Tha an dòigh smaointeachail seo a' neartachadh luach tuigseach nan glasraich, gan dèanamh nas brìghmhoire mar thiodhlacan agus a' doimhneachadh an eòlais don neach-tabhartais agus don neach-gabhail araon.

The Recognition

About the Duais Umha A' Design Award

Tha Vegetable Box Pacadh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Vegetable Box Pacadh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Vegetable Box Pacadh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift.
Dimensions & Packaging: 300 mm (w) x 235 mm (d) x 70 mm (h)
Tags: gift, package design, farmer, vegetable, foil stamping
Production Technology: This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively.
Design Challenge: The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables.
Research: The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty.
Inspiration: Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence.
Project Duration: The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award.
Operation Flow: Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting.
Image Credits: #1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023.