Chillwild Spring Príomhfheidhm: Pacáiste Foireann Luibhe by Zilian Li - Ambiwishes is a highly esteemed winner of the very prestigious 2025 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.
UmhaPacadh· 2025
Chillwild Spring Príomhfheidhm: Pacáiste Foireann Luibhe
Client: ChillWild
Duais Umha A' Design Award Winner in Pacadh Category
Verified Award Winner
Verify Award Status for #164763The Design
About Chillwild Spring Príomhfheidhm: Pacáiste Foireann Luibhe
Téacs Leabhair: Is pacáiste foirne luibhe é Chillwild Spring atá deartha do dheasghnátha folláine laethúla. Tá 16 mhálaí luibhe aonair séalaithe agus cupán cré-earraí lámhdhéanta amháin atá cruthaithe cosúil le alt bambú sa bhosca. Tá lógó 3D dinge scragaill ar an mbosca seachtrach íostarraingteach seo le uigeacht bhoscáilte shubtaíl, agus cuireann patrúin solais agus scáile atá ag athrú duilleoga i ngluaiseacht i gcuimhne. Tá gach ábhar saor ó phlaisteach, lena n-áirítear páipéar in-athchúrsáilte agus málaí tae snáithín arbhair atá bunaithe ar phlandaí. Tugann glónrú uaine grádáin an chupáin le fios go bhfuil bambú ag fás. Nascann an dearadh prionsabail leighis traidisiúnta na Síne le saol uirbeach nua-aimseartha.
The Recognition
About the Duais Umha A' Design Award
Tha Chillwild Spring Príomhfheidhm: Pacáiste Foireann Luibhe air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Chillwild Spring Príomhfheidhm: Pacáiste Foireann Luibhe na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Chillwild Spring Príomhfheidhm: Pacáiste Foireann Luibhe a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chillwild reimagines herbal wellness by integrating traditional Chinese medicinal principles with modern lifestyles. Rooted in the philosophy of food as medicine, it offers a convenient yet culturally rich experience. The minimalist packaging features dynamic light and shadow patterns that evoke a sense of nature and calm. All materials are plastic free and FSC certified. A bamboo-joint ceramic cup, symbolizing seasonal renewal, adds a poetic touch to everyday wellness rituals.
- Dimensions & Packaging
- Outer packaging dimensions: Width 332 mm x Depth 100 mm x Height 80 mm. The box contains 16 individually sealed herbal sachets and one handcrafted ceramic cup. Each sachet is single serve, vacuum sealed, and placed in an inner paper drawer tray for protection and organized presentation. All materials are biodegradable and plastic free.
- Tags
- Sustainable Packaging, Bamboo Joint Cup, Ceramic Material, Dynamic Light and Shadow, 3D Green Foil Process, Gradient Green Glaze, Herbal Wellness, Spring Awakening, Plastic Free, Eastern Aesthetics
- Production Technology
- The packaging uses recyclable paper, biodegradable materials, and plant based corn fiber tea bags to ensure a plastic free solution. A 3D foil stamped logo forms a subtle embossed texture that interacts with light. The bamboo joint cup is produced with traditional ceramic methods and modern glaze techniques, using a gradient green glaze that diffuses upward to resemble the natural growth of spring bamboo.
- Design Challenge
- The challenge was to merge aesthetics with the brand wellness philosophy, making the packaging both visually appealing and meaningful. A minimalist approach integrates natural elements such as tree shadows and bamboo motifs to create an open and balanced feel. A soft color palette and light interactions enhance the design, capturing Eastern aesthetics and the essence of renewal.
- Research
- The research began with interviews and surveys targeting young urban professionals, revealing common issues such as fatigue, insomnia, and anxiety. These insights informed the formulation of herbal blends using principles from traditional Chinese medicine, guided by the philosophy of food as medicine. The design integrates elements like bamboo, garden shadow play, and seasonal symbolism to reflect cultural roots while addressing modern wellness needs.
- Inspiration
- Inspired by the renewal of spring, the resilience of bamboo, and the balance found in traditional tea culture, this design translates natural elements into a contemporary visual language. Light and shadow effects mimic the shifting qualities of spring sunlight, while the gradient green glaze reflects the energy of growing bamboo. The minimalist aesthetic and the brand signature greater than symbol express growth, harmony, and mindful living.
- Project Duration
- Design of the project began in October 2024 and be completed in December 2024.
- Operation Flow
- The outer box opens like a gift, revealing individually sealed herbal packs arranged in orderly rows, inviting a sense of calm and ritual. As light hits the textured surface, shifting shadows mimic leaves in motion, creating a dynamic visual experience. The greater than symbol on the box guides the eye forward, subtly suggesting progress and wellbeing. Each element encourages users to slow down, reconnect with nature, and embrace wellness with intention.
- Patents
- Copyright belong to Nichousha Shanghai Health Technology Co., Ltd., ChillWild Lichun Limited Edition, 2024.
- Team Members
- Branding: Zilian Li
Creative: Yuzhou Wu
Materials: Xiaoyu Lu
Ceramics: Qin Zi - Image Credits
- Copyright belong to Ambiwishes Technology
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
