Threegun Dealbhadh Pacaidh by E2W Studio

Threegun Dealbhadh Pacaidh by E2W Studio is a highly esteemed winner of the very prestigious 2025 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2025

Threegun Dealbhadh Pacaidh

by E2W Studio

Client: E2W Studio

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #167210

View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun Dealbhadh Pacaidh

Bhon a stèidheachadh, tha Threegun air cleachdadh dearg gu cunbhalach, dath a tha domhainn freumhaichte ann an traidisean Sìneach, mar eileamaid bhunasach de dh'fhèin-aithne lèirsinneach. Thathar den bheachd gur e an tuar dearg aon de na so-mhaoinean riatanach a dh'fheumas a bhith air a ghlèidheadh taobh a-staigh siostam lèirsinneach a' bhrand. Tha cleachdadh rianail shiostaman griod ann am pacadh ag aonachadh an rèiteachadh. A thaobh cùl-raon na pacaid, tha an dealbhaiche air an caractar Trì a chomhonachadh gu nuadh-aimsireil ann an dealbhadh a' phàtrain. Tha am motif seo air fàs na phrìomh mhaoin lèirsinneach do Threegun, a' leantainn air adhart a' cluich pàirt chudromach anns an dealbhadh lèirsinneach às dèidh sin.

The Recognition

About the Duais Umha A' Design Award

Tha Threegun Dealbhadh Pacaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Threegun Dealbhadh Pacaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Threegun Dealbhadh Pacaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop