Courage 2.0 Dealbhadh Pacaidh le Edmund Lim and Tony Ng

Tha Courage 2.0 Dealbhadh Pacaidh le Edmund Lim and Tony Ng na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2025

Courage 2.0 Dealbhadh Pacaidh

le Edmund Lim and Tony Ng

Neach-ceannach: Detail Pte Ltd

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

102,343

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #168255

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Courage 2.0 Dealbhadh Pacaidh

Cumhachd na mion-aosmhorachd: a' tilleadh chun a' bhunachais. Tha cleachdadh loidhnichean glan, àite bàn pailt, agus clò-sgrìobhadh grinn a' cruthachadh mothachadh de dh'ùghdaras clionaigeach agus ag àrdachadh so-leughachd. Leigidh cruth rèidh gun thruileis le prìomh fhiosrachadh seasamh a-mach: grìtheidean gnìomhach, buannachdan saidheansail, agus moladh deirmeatolach, a' togail earbsa agus soilleireachd. A' meudachadh beothalachd dhathan: dòigh-obrach ùr. Tha dealbhadh a' phacaidh a' cleachdadh dhathan làn-làidir, dinimigeach agus beòthail, a' cumail suas creideasan saidheansail. Tha tònaichean domhainn, beairteach leithid dubh-ghorm no smaragaid a' toirt seachad mothachadh air eòlas deirmeatolach.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Courage 2.0 Dealbhadh Pacaidh air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Courage 2.0 Dealbhadh Pacaidh na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Courage 2.0 Dealbhadh Pacaidh a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The Power of Minimalism, Stripping Back to Essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility.
A clutter-free layout allows key information, such as active ingredients, scientific benefits, and dermatological endorsements to stand out, fostering trust and clarity.

Maximizing Color Dynamism: A New Approach to Vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility.
Deep, rich tones such as navy or emerald convey dermatological expertise. Accents of gold, silver, or metallic foiling introduce an element of prestige without compromising clinical authenticity. The interplay of high-contrast colors, paired with negative space, enhances readability and visual appeal.
Tomhasan & Pacadh: ‎8 x 4.7 x 20 cm; 315 g
Teicneòlas Cinneasachaidh: Design is printed on the transparent sticker with soft-touch matte finishes exude a luxurious, velvety feel, reminiscent of the smoothness one seeks in skincare results. Raised embossing or debossing offers a tactile cue to emphasize critical product details, reinforcing credibility and quality.
Dùbhlan Dealbhaidh: Expertise and modernity in the packaging design transcend aesthetics. They shape perception, build trust, and elevate the entire haircare experience. Through minimalist layouts, sensorial elements, dynamic color strategies, and scientifically infused design, we crafted the packaging that not only captivates but also educates and reassures consumers.
Rannsachadh: Packaging design has evolved from a simple method of protection and information delivery into an art form that encapsulates brand identity, expertise, and modernity. Today’s intelligent packaging design elevates both the aesthetic and functional aspects of a product, marrying innovation with clarity to create a unique consumer experience.

Contemporary packaging is the power of minimalism, stripping back to essentials. In an era inundated with visual clutter especially in the FMCG market, minimalism stands as a beacon of simplicity and elegance. A pared-down design not only eliminates distractions but also accentuates the product’s intrinsic qualities. This approach allows consumers to focus on what truly matters, resulting in a clean, impactful presentation that exudes confidence and sophistication. Minimalist packaging serves as a subtle yet potent statement, suggesting that quality need not be complicated to be compelling.

Sensorial Design: The packaging design is about engaging multiple senses, and this is where sensorial design comes into play. Engaging beyond the visual, textured finishes and embossed graphics can invite touch and curiosity, transforming the interaction into a multisensory journey. Such engagement not only elevates the brand experience but also builds a memorable connection with consumers, who appreciate the thoughtful interplay between design and functionality.

Maximizing Color Dynamism: an approach to vibrancy in the design. Color is a powerful tool that influences perception, emotions, and behavior. Dynamic color palettes are used strategically to attract attention, guide consumer experience, and reinforce brand identity. By experimenting with bold yet harmonious color combinations, we imbue packaging with energy, setting the product apart from competitors and resonating with a dynamic audience.

Incorporating dermatology and science cues is essential for crafting authority in design. A clinical yet appealing design that uses clean lines, neutral tones, and subtle scientific imagery communicates precision, trustworthiness, and expertise. The design choices reassure consumers about the product’s reliability and efficacy, effectively blending the art of visual storytelling with the rigor of scientific principles.

Ultimately, the design embodies a fusion of art and science, in harmonizing expertise, minimalism, sensorial engagement, and vibrant color dynamics. It is a holistic approach that transforms ordinary packaging into an experience that is modern, engaging, and authoritative.
Brosnachadh: Dermatology, this is the design direction for this project. This exploration delves into the art of minimalist layouts, sensorial design elements, dynamic color strategies, and the infusion of dermatology and scientific cues, culminating in a packaging experience that resonates with consumers at both an intellectual and emotional level.
Faid a' Phròiseict: The project started in October 2024 and finished in October 2024 and was launched in the Indonesia Market on January 2025.
Buill na Sgioba: Creative Director: Edmund Lim
Senior Designer: Tony Ng