Snack Pacadh le Kazuo Fukushima and Haruka Takeuchi

Tha Snack Pacadh le Kazuo Fukushima and Haruka Takeuchi na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2025

Snack Pacadh

le Kazuo Fukushima and Haruka Takeuchi

Neach-ceannach: Dali Foods

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

15,403

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #168316

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Snack Pacadh

Tha an ath-bhrànaidheadh pacaidh greim-bìdh a' cruth-atharrachadh dearbh-aithne lèirsinneach Haochidian, brannd greim-bìdh Sìneach air a stèidheachadh gu math. Tha an dealbhadh a' cur cuideam air dòigh-obrach ùr-nodha is cluicheach le clò-bhualadh dàna, ìomhaigheag gàire a' samhlachadh aoibhneis, agus dealbhan air fleòdradh a' soilleireachadh an inneach chriospach. Tha paileid dhathannan sònraichte a' dèanamh eadar-dhealachadh air gach blas airson aithneachadh furasta agus tarraing làidir air an sgeilp. Tha mion-fhiosrachadh boglach agus clò-bhualadh spot UV a' cur suathadh bean-ris àrd-inbhe ris, a' neartachadh conaltradh luchd-chleachdaidh. A' cothromachadh dualchas agus ùr-nodhaachd, tha am pacadh a' tàladh an dà chuid luchd-chleachdaidh dìleas agus òg.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Snack Pacadh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Snack Pacadh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Snack Pacadh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
Tomhasan & Pacadh: Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm
Tagaichean: Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
Teicneòlas Cinneasachaidh: The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Dùbhlan Dealbhaidh: The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Rannsachadh: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market.
Brosnachadh: The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Faid a' Phròiseict: The project started in May 2022 and finished in January 2023 in Shanghai.
Sruth Obrachaidh: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Peutantan: Copyrights belong to Dali Foods
Buill na Sgioba: Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN
Creideasan Dhealbhan: Photographer: Zhu Jie