Doritos x Empirical Nacho Cheese Spirit Pasgan Buadhaiche by PepsiCo Design and Innovation

Doritos x Empirical Nacho Cheese Spirit Pasgan Buadhaiche by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2025

Doritos x Empirical Nacho Cheese Spirit Pasgan Buadhaiche

by PepsiCo Design and Innovation

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #169155

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos x Empirical Nacho Cheese Spirit Pasgan Buadhaiche

'S e pasgan buadhaiche a th' ann an Doritos x Empirical Nacho Cheese Spirit a chaidh a chruthachadh airson deoch-làidir sònraichte le blas Càise Nacho air a mheasgachadh troimhe. Tha blas Càise Nacho aig Doritos aithnichte gu farsaing agus chaidh a chleachdadh ann an dipichean, popcorn agus bathar eile. Ann an 2023, thug a' chompanaidh bhlasan Empirical seachad cleachdadh ùr do Doritos airson a' phrìomh bhlas aca: deoch-làidir le blas Càise Nacho. Tha am pasgadh a' toirt a-steach a' chàraidh neo-àbhaisteach seo do na meadhanan agus do luchd-amhairc air-loidhne. Chaidh an sgaoileadh cuibhrichte a reic gu tur ann an nas lugha na sia uairean a thìde agus fhuair e aire nam meadhanan nàiseanta.

The Recognition

About the Duais Airgid A' Design Award

Tha Doritos x Empirical Nacho Cheese Spirit Pasgan Buadhaiche air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Doritos x Empirical Nacho Cheese Spirit Pasgan Buadhaiche na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Doritos x Empirical Nacho Cheese Spirit Pasgan Buadhaiche na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze.

The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more.
Inspiration: In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.

Read the Press Release