Tha Moutai Shengyue Flying Fairy Pacadh Dibhe Làidir le Ying Song Brand Design Shenzhen Co, Ltd na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2025

Moutai Shengyue Flying Fairy Pacadh Dibhe Làidir

le Ying Song Brand Design Shenzhen Co, Ltd

Neach-ceannach: Kweichow Moutai Co.,Ltd.

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

134,870

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #169249

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Moutai Shengyue Flying Fairy Pacadh Dibhe Làidir

'S e dealbhadh pacaidh airson deoch-làidir baijiu Sìneach a th' ann am Moutai Shengyue Flying Fairy. Tha an dealbhadh a' tarraing air na figearan Sìthiche Itealaich a chaidh a pheantadh ann am ballachan-dealbha Dunhuang, gu sònraichte dia a' chiùil ann an Uamh 401 de Ghrotos Mogao, a tha air a shealltainn a' cumail inneal-ciùil sheng le suidheachadh grinn. Is e sròl crò-dhearg, dath traidiseanta Sìneach, am prìomh dhath, agus tha pàtran a' chip meatailt air a' bhotal air a dhèanamh le dòigh-obrach cruan traidiseanta. Bidh am bogsa a' fosgladh bhon taobh dheas agus tha structar pàtran sgòthan dà-fhillte na bhroinn. Tha an seata a' tomhas 140 air 105 air 280 milemeatair agus tha e a' cleachdadh pàipear, criadhadaireachd agus meatailt.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Moutai Shengyue Flying Fairy Pacadh Dibhe Làidir air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Moutai Shengyue Flying Fairy Pacadh Dibhe Làidir na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Moutai Shengyue Flying Fairy Pacadh Dibhe Làidir a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Tomhasan & Pacadh: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Tagaichean: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Teicneòlas Cinneasachaidh: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Dùbhlan Dealbhaidh: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Rannsachadh: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Brosnachadh: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Faid a' Phròiseict: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Sruth Obrachaidh: The box is opened from the right side, and the bottle is opened from the top metal cap
Buill na Sgioba: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Creideasan Dhealbhan: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024