Lays Deep Ridged Spicy Flavor Lto 2024 Pacáistíocht Sneaic by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Pacáistíocht Sneaic by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Pacáistíocht Sneaic

by PepsiCo Design and Innovation

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #169613

View at A' Design Award Press Release Award Badge

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The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Pacáistíocht Sneaic

Is dearadh pacáistíochta é Lay's Deep Ridged Spicy Flavor a cruthaíodh do dhá bhlas sneaice eagrán teoranta a dhíoltar sa tSín: Spicy Hot Strip agus Spicy Stinky Tofu. Rinneadh an phacáistíocht chun teacht ar thomhaltóirí óga atá ag lorg sos sneaice suaimhneach. Cuireann amhairc dhána agus fuinniúla an blas spíosrach in iúl go soiléir. Suíonn léaráid súgach de bhéal i lár an dearaidh. Léiríonn grianghrafadóireacht bhia dhinimiciúil an dá bhlas ar a neart iomlán. Tugann an toradh féiniúlacht bheoga agus soaitheanta don raon eagrán teoranta.

The Recognition

About the Duais Umha A' Design Award

Tha Lays Deep Ridged Spicy Flavor Lto 2024 Pacáistíocht Sneaic air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Lays Deep Ridged Spicy Flavor Lto 2024 Pacáistíocht Sneaic na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Lays Deep Ridged Spicy Flavor Lto 2024 Pacáistíocht Sneaic a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release