Guijiu 20 Pacadh Deochan-làidir by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.
ÒrPacadh· 2025
Guijiu 20 Pacadh Deochan-làidir
by Liandong Zhang and Xueqian Zhang
Client: Guizhou Guijiu Group Co., Ltd
Duais Òir A' Design Award Winner in Pacadh Category
- 135,362
- Verified Award Winner
- Verify Award Status for #170686
The Design
About Guijiu 20 Pacadh Deochan-làidir
'S e pacadh airson deoch-làidir baijiu Sìneach a th' ann an Guijiu 20. Tha am botal a' cur còmhla mullach cruinn agus bodhaig cheàrnagach, cruth a tha ceangailte ri beachdan traidiseanta mu cho-sheirm. Tha pàtrain rilif de dhealain-dè, phoenixean, eòin agus iasg air an tarraing bho motifean traidiseanta nam buidhnean cinnidheach ann an Guizhou, Sìona. Tha loidhnichean fàinneachan bliadhnail agus loidhnichean bharraidean a' toirt iomradh air aibidheachd agus air cruth-tìre na sgìre. Tha am botal air a dhèanamh de ghlainne le follaiseachd àrd le ceap meatailteach, agus tha làimhseachadh uachdair a' toirt inneach coltach ri criadhadaireachd don ghlainne aig cosgais nas ìsle. Tha a' bhodhaig cheàrnagach cuideachd a' leasachadh a' ghrèim.
The Recognition
About the Duais Òir A' Design Award
Tha Guijiu 20 Pacadh Deochan-làidir air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Guijiu 20 Pacadh Deochan-làidir na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Guijiu 20 Pacadh Deochan-làidir a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
- Dimensions & Packaging
- box：140*110*275mm
bottle：115*62*223mm - Tags
- Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
- Production Technology
- Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
- Design Challenge
- The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
- Research
- In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
- Inspiration
- Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
- Project Duration
- The project launched in February 2021 and release to market in June 2024
- Operation Flow
- Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
- Team Members
- Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou - Image Credits
- Guizhou Guijiu Group Co., Ltd
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
