Seven Hills Whisky Pacadh Dheochanna by Dorottya Gajdos

Seven Hills Whisky Pacadh Dheochanna by Dorottya Gajdos is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2025

Seven Hills Whisky Pacadh Dheochanna

by Dorottya Gajdos

Client: Seven Hills Distillery Kft.

Duais Airgid A' Design Award Winner in Pacadh Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Seven Hills Whisky Pacadh Dheochanna

A' chiad uisge-beatha Ungaireach ceòthach aon-bhrachaidh, air a chomharrachadh le a charactar cnòtach sònraichte coltach ri Tokaji Aszú, air sgàth 's gun deach am braich eòrna a cheòthadh thar pomais fhìon-dhearc Tokaji Aszú organach. Tha feartan nuadh-aimsireil, slìom an leubail a' tighinn bho chruth suaicheantach an 7 ann an suaicheantas Sevenhills, air a cho-chothromachadh gu fìnealta le riochdachadh eas-chruthach a' cheò a tha gu cluicheach a' dol timcheall air a' bhotal.

The Recognition

About the Duais Airgid A' Design Award

Tha Seven Hills Whisky Pacadh Dheochanna air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Seven Hills Whisky Pacadh Dheochanna na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Seven Hills Whisky Pacadh Dheochanna na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
Dimensions & Packaging: Height: 260 mm Width: 65 mm
Tags: graphasel design studio, whisky, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character .
Research: The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky.
Inspiration: The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials.
Project Duration: Started and finished in Budapest at the end of 2024.
Operation Flow: As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character.
Team Members: Studio: Graphasel Design Studio
Designer: János Pintér
Art Director: László Ördögh

Client: Seven Hills Distillery Kft.
Photos: Bence Szabó- ABorfotós
Image Credits: Bence Szabó- A Borfotós