Wanmu Qianjin Pacadh Tì Astragalus by Chushan Design

Wanmu Qianjin Pacadh Tì Astragalus by Chushan Design is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2025

Wanmu Qianjin Pacadh Tì Astragalus

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #171508

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wanmu Qianjin Pacadh Tì Astragalus

'S e pacadh seata tiodhlaic airson tì astragalus a th' ann an Wanmu Qianjin. Tha am bogsa a-muigh smàrag-uaine a' giùlan clàr meatailt òr-chòmhdaichte le gràbhaladh air, air a bhrosnachadh le seulaichean ìmpireil Qing. Tha pàipear le inneach a' toirt gu cuimhne sealladh coille, agus tha pàtranan le spotan òir a' toirt iomradh air goireasan astragalus. Nuair a dh'fhosglar am bogsa, chithear taobh a-staigh òr-lì le trì drathairean òir a thig ri chèile mar dhealbh-tìre Saihanba. Tha deich pocannan anns gach drathair, a' toirt seachad solar trithead latha. Faodar am pacadh ath-lìonadh, agus thèid aon chraobh òg a chur airson gach ceannach.

The Recognition

About the Duais Airgid A' Design Award

Tha Wanmu Qianjin Pacadh Tì Astragalus air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Wanmu Qianjin Pacadh Tì Astragalus na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Wanmu Qianjin Pacadh Tì Astragalus na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wanmu Qianjin gift set encapsulates Saihanba's ecological legacy, blending Qing imperial seal motifs with minimalist design. Gilded seals and forest-wave patterns visualize Heaven-Human Unity philosophy. Integrating forest/seal/herb canon symbols with a "one sapling planted per purchase" mechanism, it pioneers a new paradigm for premium wellness gifts that harmonize ecological ethos and commercial innovation.
Dimensions & Packaging: Dimensions: 330mm185mm102mm
Contents: 3 boxes × 10 sachets × 8g (Total 30 sachets/240g)
Tags: Seals, Astragalus, Sustainability, Treasure, Philanthropy, Spirit
Production Technology: The Wanmu Qianjin set embodies eco-aesthetics with textured paper mimicking forestscapes, gold-flecked patterns symbolizing astragalus resources, and Qianlong-style seal plaques reflecting imperial elegance. Three golden drawers assemble into Saihanba landscapes, containing 30-day supply (10 sachets per drawer) with herbal wisdom engraved. Refillable design embodies sustainability principles.
Design Challenge: The design bridges consumption and ecological action: forest-textured paper with gold-flecked patterns metaphorically links Astragalus resources to Saihanba's restoration. Each purchase funds a sapling, transforming consumers into ecological stakeholders. Medicinal value is visualized through deconstructed Qing pharmacopeia motifs, perpetuating Saihanba Spirit via contemporary design semiotics.
Research: This packaging emphasizes the connection between consumer behavior and ecological preservation. It inherits the Saihanba Spirit while addressing modern youth's demand for health-conscious lifestyles. By exploring the modern translation of traditional cultural elements – including royal heritage, desert-to-forest transformation, and Astragalus' medicinal value – the design rejuvenates cultural communication for younger generations and advances Saihanba's green sustainability philosophy.
Inspiration: The Wanmu Qianjin packaging translates Saihanba's ecological narrative, documenting three generations' desert to forest transformation that showcases balance between humanity and nature, reflecting the Eastern philosophy of Heaven Human Unity. By merging Qing imperial hunting heritage with modern ecotechnology elements, it advances the Saihanba Spirit through innovative cultural interpretation.
Project Duration: The Wanmu Qianjin project was launched in Shenzhen, China (September 2024) and fully implemented by January 2025.
Operation Flow: The emerald-green exterior features an engraved gold-plated metal plaque, exuding luxurious appeal. Opening the box reveals a gilded inner chamber, symbolizing the discovery of ecological treasure within vast forests, enhancing perceived value and ritualistic experience. Contains 30 Astragalus tea sachets (8g each, 240g total) – one sachet brews a daily pot, precisely designed for 30-day usage. Compact pouch packaging ensures portability.
Team Members: Yin Peng
Li Linlin
Liu Xinrui
Image Credits: Image : Photographer Saihan Golden Gourd Pharmaceutical Co., Ltd., Wanmu Qianjin, 2025.