Xi Feng Jiu Tian Qi Pacadh Baijiu by Wen Liu

Xi Feng Jiu Tian Qi Pacadh Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2026

Xi Feng Jiu Tian Qi Pacadh Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Duais Umha A' Design Award Winner in Pacadh Category

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The Design

About Xi Feng Jiu Tian Qi Pacadh Baijiu

'S e dealbhadh pacaidh airson baijiu Sìneach àrd-inbhe a th' ann an Xi Feng Jiu Tian Qi. Tha am botal air a dhèanamh de chriostal ionadail, air a dhealan-phlàtadh le òr agus air a chrìochnachadh le pàtranan air an gràbhaladh le lèasair. Tha an ceap air a dhèanamh de dh'alloidh alùmanaim agus air a shuidheachadh le gearraidhean daoimein criostail. Tha cruth a' chip a' tarraing air a' chrùn fheniks a bhiodh mnathan-bainnse a' caitheamh anns an t-seann Shìona. Tha am bogsa tiodhlaic air a dhèanamh de dh'aicriolaig agus tha cumadh sònraichte air. Tha am mullach ag èirigh mar chùirtear agus a' foillseachadh a' bhotail beag air bheag. Tha an gluasad a' cur nar cuimhne togail an sgàile dheirg ann am bainnsean traidiseanta Sìneach.

The Recognition

About the Duais Umha A' Design Award

Tha Xi Feng Jiu Tian Qi Pacadh Baijiu air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Xi Feng Jiu Tian Qi Pacadh Baijiu na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Xi Feng Jiu Tian Qi Pacadh Baijiu a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan