Zhen Yuan Zeng Pacaigeadh Baijiu by Wen Liu

Zhen Yuan Zeng Pacaigeadh Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2026

Zhen Yuan Zeng Pacaigeadh Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Yuan Zeng Pacaigeadh Baijiu

'S e dealbhadh pacaigidh airson baijiu aosta a th' ann an Zhen Yuen Zeng, deoch làidir thraidiseanta Shìneach. Tha am botal air a dhèanamh de chriadhadaireachd agus air a chumadh mar dhreach ùr-nodha den t-siorraig deoch làidir thraidiseanta. Tha aghaidhean geoimeatrach mionaideach a' grinneachadh a' chruth chlasaigich agus a' lùghdachadh a chuideim lèirsinnich. Tha an ceann tonnach a' toirt iomradh air aosachadh mall na deoch làidir am broinn na siorraig. Tha am botal air a phasgadh ann am pàipear sulfait, a tha a' maothachadh a' chumaidh a-muigh agus a' falach a' chrutha gu ìre. Bidh an neach-ceannach a' rùsgadh a' phàipeir air falbh, agus mar sin thèid am botal fhoillseachadh ceum air cheum. Tha am pacaigeadh a' tomhas 85 air 85 air 165 millemeatairean.

The Recognition

About the Duais Airgid A' Design Award

Tha Zhen Yuan Zeng Pacaigeadh Baijiu air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Zhen Yuan Zeng Pacaigeadh Baijiu na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Zhen Yuan Zeng Pacaigeadh Baijiu na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin