Òr Pacadh · 2026
Congtai Huofenzi Pacaideachd Baijiu
by Wen Liu
- Duais Òir A' Design Award 2026 in Pacadh
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 58,864
- Verification code F65DCBB7C6 · Verify this award
Colors
About Congtai Huofenzi Pacaideachd Baijiu
'S e dealbhadh pacaideachd airson baijiu Sìneach a th' ann an Congtai Huofenzi, ag amas air luchd-ceannach òga. Tha am bun-bheachd lèirsinneach stèidhichte air gluasad an uisge agus nàdar beòthail nam moileciuilean anns an deoch làidir, air a chur an cèill tro phrìomh ìomhaigh air a bheil Sùil na Beothalachd. Tha inneach cabhagach le clò-bhualadh àrdaichte air a' bhotal agus suaicheantas a' bhranda air a chur a-steach air clàr rèisein. Tha lag cumadail ann am meadhan a' bhotail a' cur taic ri grèim cofhurtail. Tha am bogsa a-muigh air a phasgadh ann am pàipear le gràn fiodha, agus tha pàipearan sònraichte ann an sreathan a' cruthachadh pàtran sruthach a tha a' toirt beanntan is aibhnichean gu cuimhne.
About the Duais Òir A' Design Award
Tha Congtai Huofenzi Pacaideachd Baijiu air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Congtai Huofenzi Pacaideachd Baijiu na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Congtai Huofenzi Pacaideachd Baijiu a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Press Kit
- Unique Properties
- Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
- Dimensions & Packaging
- 215mm*125mm*H280mm
- Tags
- Natural, Vibrant
- Production Technology
- The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
- Design Challenge
- Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
