Wuliangye Yuandingjinsheng Pacadh Deoch-làidir by Sinong Wu

Wuliangye Yuandingjinsheng Pacadh Deoch-làidir by Sinong Wu is a highly esteemed winner of the very prestigious 2026 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2026

Wuliangye Yuandingjinsheng Pacadh Deoch-làidir

by Sinong Wu

Client: Sinong Creative

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #174018

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wuliangye Yuandingjinsheng Pacadh Deoch-làidir

'S e dealbhadh pacaidh airson baijiu Sìneach a thathas a' frithealadh aig fèistean-bainnse a th' ann an Wuliangye Yuandingjinsheng. Bidh am bogsa a' fosgladh le uidheam tarraing a-mach, gus am bi coltas gu bheil dà phanda, air an tarraing ann an stoidhle peantadh ince, a' toirt glacadh dha chèile. Tha sia ìrean dealbhaichte de bheatha cho-roinnte ceangailte ri ceumannan fosglaidh a' phacaid. Tha cumadh a' bhotail stèidhichte air bambù, agus tha an ceap a' leantainn cruth ball grèise traidiseanta. Tha am pacaid air a dhèanamh de stuth pronnadh ath-chuairteachail. Leigidh beul snìomhach a' bhotail leis a' bhotal a bhith air ath-chleachdadh mar chupa no mar bhàsa.

The Recognition

About the Duais Umha A' Design Award

Tha Wuliangye Yuandingjinsheng Pacadh Deoch-làidir air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Wuliangye Yuandingjinsheng Pacadh Deoch-làidir na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Wuliangye Yuandingjinsheng Pacadh Deoch-làidir a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Dimensions & Packaging: 255mmX120mmX100mm
Tags: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Production Technology: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Design Challenge: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Research: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspiration: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Project Duration: Complete the design in Chengdu, China in the first quarter of 2025.
Operation Flow: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patents: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Team Members: Sinong Wu
Image Credits: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.