Wakayama Umeshu Series Fíon Plumaí le Fumiko Okazeri

Tha Wakayama Umeshu Series Fíon Plumaí le Fumiko Okazeri na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2026

Wakayama Umeshu Series Fíon Plumaí

le Fumiko Okazeri

Neach-ceannach: fodesign Inc.

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

7,848

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #176284

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Wakayama Umeshu Series Fíon Plumaí

As Wakayama na Seapáine, tagann fíon plumaí cumhra agus glóthach fíona plumaí úrnua. Spreagtha ag coincheap an mhalartaithe chultúrtha agus na gcasadh atá fréamhaithe i dtraidisiún na Síne, léiríonn an dearadh íogaireacht atá go follasach Seapánach trí uigeachtaí boga agus léaráidí mín. Nuair a chuirtear an dá bhuidéal taobh le taobh, cruthaíonn siad radharc fir agus mná ag bualadh le chéile—gafa laistigh de dhearadh an phacáistithe. Mar bhronntanas ón tSeapáin, atá beannaithe le sléibhte maorga, an fharraige, gaotha aigéin, agus solas geal na gréine, gabhann sé le tionóil áthais sa tSín i bhfad i gcéin.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Wakayama Umeshu Series Fíon Plumaí air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Wakayama Umeshu Series Fíon Plumaí na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Wakayama Umeshu Series Fíon Plumaí a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Tomhasan & Pacadh: Width 60 mm x Depth 60 mm x Height 295 mm
Tagaichean: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Teicneòlas Cinneasachaidh: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Dùbhlan Dealbhaidh: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Rannsachadh: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Brosnachadh: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Faid a' Phròiseict: It was exported and sold in Hangzhou, China in November 2022.
Sruth Obrachaidh: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Creideasan Dhealbhan: Illustrator Yuri Mizutani