Yebuna Pacadh Cofaidh by Antonia Skaraki

Yebuna Pacadh Cofaidh by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2026

Yebuna Pacadh Cofaidh

by Antonia Skaraki

Client: Taresso Artisanal Coffee Roasters

Duais Iarainn A' Design Award Winner in Pacadh Category

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Colors

The Design

About Yebuna Pacadh Cofaidh

'S e dealbhadh pacaidh a th' ann an Yebuna airson raon de mheasgachaidhean cofaidh ròsta. Tha an dearbh-aithne a' tarraing air Etiòpia, àite-breith a' chofaidh, agus air an fhacal Amharic Yebuna. Tha suaicheantas air a fhrèamadh le camagan a' toirt iomradh air turas a' chofaidh bhon tùs chun a' chupa. Tha clò-ghrafachd inghearach dhàna a' leasachadh faicsinneachd air an sgeilp, agus tha dathan beòthail air am brosnachadh le aibhnichean, beanntan agus laighe na grèine Afraganach a' dèanamh eadar-dhealachadh air gach measgachadh. Tha an cofaidh air a chumail ann am pocannan seasmhach a ghabhas ath-sheulachadh a ghlèidheas ùrachd. Tha clò-bhualadh adhartach ag ath-riochdachadh caiseadan mionaideach agus tònaichean beartach.

The Recognition

About the Duais Iarainn A' Design Award

Tha Yebuna Pacadh Cofaidh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Yebuna Pacadh Cofaidh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Yebuna Pacadh Cofaidh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Dimensions & Packaging: Width 140mm x Depth 90mm x Height 350mm
Tags: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Production Technology: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Design Challenge: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Research: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Inspiration: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Project Duration: The project started in December 2023 in Athens and finished in April 2024 in Athens
Operation Flow: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Team Members: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas