Hellenic Routes Botal Fìona Ath-chleachdadh by Antonia Skaraki

Hellenic Routes Botal Fìona Ath-chleachdadh by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2026

Hellenic Routes Botal Fìona Ath-chleachdadh

by Antonia Skaraki

Client: Elgeka

Duais Airgid A' Design Award Winner in Pacadh Category

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The Design

About Hellenic Routes Botal Fìona Ath-chleachdadh

'S e botal fìona ath-chleachdaidh a th' ann an Hellenic Routes a chaidh a dhealbhadh mar chuimhneachan cultarach. Tha cruth còmhnard, coltach ri leabhar, aig a' bhotal ghlainne cheart-cheàrnach a nì làimhseachadh agus stòradh nas fhasa. Tha na bileagan air an dealbhadh mar stampaichean puist agus tha iad a' sealltainn èideadh beul-aithris roinneil ceangailte ri sgìrean fìon-dhèanamh na Grèige. Tha pàipear àrd-inbhe le crìochnachaidhean inneach agus clò-bhualadh mionaideach a' cur cuideam air dealbhan nan èideadh agus eileamaidean an fhrèama. Tha am botal 96 mm de leud, 42 mm de dhoimhneachd agus 175 mm de dh'àirde. Tha an cruth a' brosnachadh ath-chleachdadh mar nì cruinneachaidh no sgeadachaidh.

The Recognition

About the Duais Airgid A' Design Award

Tha Hellenic Routes Botal Fìona Ath-chleachdadh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Hellenic Routes Botal Fìona Ath-chleachdadh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Hellenic Routes Botal Fìona Ath-chleachdadh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas