Chuehfeng Hami Melon Wine Pacáistiú Fíona by Yisong Hu is a highly esteemed winner of the very prestigious 2026 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.
ÒrPacadh· 2026
Chuehfeng Hami Melon Wine Pacáistiú Fíona
by Yisong Hu
Client: Shijiazhuang Xianxing Brand Design Co., Ltd.
Duais Òir A' Design Award Winner in Pacadh Category
- 4,342,080
- Verified Award Winner
- Verify Award Status for #176705
The Design
About Chuehfeng Hami Melon Wine Pacáistiú Fíona
Cuireann pacáistiú fíona mealbhacáin Hami Chuehfeng cultúr réigiúnach chathair Hami i Réigiún Uathrialach Xinjiang Uygur le chéile le mothú láidir de luach an táirge, ag léiriú oidhreacht Bhóthar an tSíoda. Athraíonn sé an speisialtacht áitiúil ina Fhíon Teorann a shiombalaíonn cultúr Bhóthar an tSíoda, ag baint úsáide as ábhair atá neamhdhíobhálach don chomhshaol agus caipín buidéil nuálach a fheidhmíonn freisin mar shealbhóir túise. Cumascann teicneolaíocht chliste lipéadaithe an traidisiún leis an nuálaíocht nua-aimseartha, ag soláthar dearadh pacáistithe ilfheidhmeach ardchaighdeáin.
The Recognition
About the Duais Òir A' Design Award
Tha Chuehfeng Hami Melon Wine Pacáistiú Fíona air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Chuehfeng Hami Melon Wine Pacáistiú Fíona na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Chuehfeng Hami Melon Wine Pacáistiú Fíona a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
- Dimensions & Packaging
- 170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap - Tags
- CHUEHFENG Hami melon wine, Yisong Hu
- Production Technology
- Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
- Inspiration
- This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
- Project Duration
- The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
- Operation Flow
- The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
- Image Credits
- Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu
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