Tha Kweichow Moutai Osaka Expo Edition Pacaidheadh Dibhe Làidir le Ying Song Brand Design Shenzhen Co., Ltd na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2026

Kweichow Moutai Osaka Expo Edition Pacaidheadh Dibhe Làidir

le Ying Song Brand Design Shenzhen Co., Ltd

Neach-ceannach: Kweichow Moutai Co., Ltd.

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

50,895

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #177057

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Kweichow Moutai Osaka Expo Edition Pacaidheadh Dibhe Làidir

'S e dealbhadh pacaidhidh airson deoch-làidir cuimhneachaidh a th' ann an Kweichow Moutai Deasachadh Expo Osaka, a chaidh a chruthachadh airson Taisbeanadh Cruinne Osaka 2025. Tha an cruth air a bhrosnachadh le taobh a-muigh Pàillean Shìona agus a' toirt gu cuimhne leabhraichean-slis bambù traidiseanta Sìneach. Tha am botal crèadha na sheasamh taobh a-staigh cruth-tìre meatailt, agus tha am bogsa air a dhèanamh de bhòrd bambù eag-eòlach, meatailt agus leathar fuadain. Tha loidhne-tìm mheatailt air mullach a' bhogsa a' comharrachadh an dàimh fhada eadar am brannd agus an Taisbeanadh Cruinne. Bidh làmh mheatailt ann an cumadh crogan-fìona a' sleamhnachadh air an loidhne-tìm gus am bogsa a chuairteachadh fosgailte.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Kweichow Moutai Osaka Expo Edition Pacaidheadh Dibhe Làidir air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Kweichow Moutai Osaka Expo Edition Pacaidheadh Dibhe Làidir na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Kweichow Moutai Osaka Expo Edition Pacaidheadh Dibhe Làidir a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Tomhasan & Pacadh: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Tagaichean: Chinese Baijiu packaging, packaging design, commemorative wine
Teicneòlas Cinneasachaidh: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Dùbhlan Dealbhaidh: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Rannsachadh: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Brosnachadh: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Faid a' Phròiseict: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Sruth Obrachaidh: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Buill na Sgioba: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Creideasan Dhealbhan: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025