Minsheng Lesuke Pacaideachd le Hangzhou Minsheng Healthcare Co., Ltd

Tha Minsheng Lesuke Pacaideachd le Hangzhou Minsheng Healthcare Co., Ltd na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2026

Minsheng Lesuke Pacaideachd

le Hangzhou Minsheng Healthcare Co., Ltd

Neach-ceannach: Hangzhou Minsheng Healthcare Co., Ltd

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

6,608

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #177214

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Minsheng Lesuke Pacaideachd

'S e dealbhadh pacaideachd airson cungaidh-leigheis gus sgur de smocadh a th' ann am Minsheng Lesuke. Bidh an dealbhadh a' cleachdadh samhla aodann gàireachdainn adhartach agus siostam dhathan dòchasach gus misneachd a thoirt seachad an àite rabhaidhean. Tha pacaid tòiseachaidh orains a' comharrachadh toiseach na h-ùine sgur, fhad 's a tha pacaid cumail suas uaine a' moladh fàs agus cothromachadh. Tha ceallan an dòs làitheil air an sgaradh le loidhnean reubaidh mionaideach a chaidh an dèanamh le brùthadh teth, gus am bi aon chealla ga fosgladh gach latha agus am fuirich an t-adhartas ri fhaicinn. Tha am bodhaig air a dhèanamh de fhilm co-fhillte stèidhichte air pàipear a ghabhas ath-chuairteachadh, air a chrìochnachadh le pàipear matte agus film le suathadh bog.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Minsheng Lesuke Pacaideachd air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Minsheng Lesuke Pacaideachd na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Minsheng Lesuke Pacaideachd a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Tomhasan & Pacadh: product dimensions, 82 mm x 25 mm x 125 mm
Tagaichean: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Teicneòlas Cinneasachaidh: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Dùbhlan Dealbhaidh: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Rannsachadh: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Brosnachadh: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Faid a' Phròiseict: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Sruth Obrachaidh: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.