Pinar Nature Blend Pacaideadh Dheochan by Burkan Ciftciguzeli and Ibrahim Gulbas

Pinar Nature Blend Pacaideadh Dheochan by Burkan Ciftciguzeli and Ibrahim Gulbas is a highly esteemed winner of the very prestigious 2026 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2026

Pinar Nature Blend Pacaideadh Dheochan

by Burkan Ciftciguzeli and Ibrahim Gulbas

Client: B12 Creative Branding

Duais Umha A' Design Award Winner in Pacadh Category

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Colors

The Design

About Pinar Nature Blend Pacaideadh Dheochan

'S e dealbhadh pacaididh a th' ann am Pinar Nature Blend airson teaghlach de dheochan stèidhichte air planntrais. Tha an dealbhadh a' cur ailtireachd lèirsinneach shimplidh, nuadh-aimsireil agus iomlan an sàs ann an roinn nan deochan luibheach. Tha tònaichean nàdarra air an cur còmhla ri eileamaidean deilbh agus ìomhaighean fotografach den t-susbaint. Bidh rangachd shoilleir a' cuideachadh luchd-ceannach gus gach seòrsa aithneachadh gu luath. Thathar a' cleachdadh eadar-ghluasadan geura an àite caiseadan bog, gus am fan an clò-bhualadh air uachdaran cartain glan agus cunbhalach. Tha an toradh a' lùghdachadh trang-lèirsinneachd agus a' sgaradh teaghlach a' bhathair bho nithean farpaiseach air an sgeilp.

The Recognition

About the Duais Umha A' Design Award

Tha Pinar Nature Blend Pacaideadh Dheochan air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Pinar Nature Blend Pacaideadh Dheochan na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Pinar Nature Blend Pacaideadh Dheochan a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Dimensions & Packaging: Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Tags: tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Production Technology: Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Design Challenge: The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Research: Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Inspiration: Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Project Duration: The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Operation Flow: Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Team Members: Burkan Ciftciguzeli and Ibrahim Gulbas