Huashan Rock Art Festival Dearbh-aithne Lèirsinneach Fèise le Lin Shi, Yan Huang and Hongmei Wu

Tha Huashan Rock Art Festival Dearbh-aithne Lèirsinneach Fèise le Lin Shi, Yan Huang and Hongmei Wu na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2026

Huashan Rock Art Festival Dearbh-aithne Lèirsinneach Fèise

le Lin Shi, Yan Huang and Hongmei Wu

Neach-ceannach: Zhejiang Sci-Tech University

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

8,704

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #180050

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Huashan Rock Art Festival Dearbh-aithne Lèirsinneach Fèise

'S e siostam dearbh-aithne lèirsinneach a th' ann am Fèis Ealain Creige Huashan a chaidh a chruthachadh airson fèis chultarail ann an Chongzuo, Guangxi, Sìona. Tha an dearbh-aithne a' tionndadh seann dhealbhan-sgrìobhaidh bho làrach ealain creige Huashan gu grafaigean geoimeatrach sìmplidh. Tha pailead dubh is geal agus uachdaran le inneach a' toirt gu cuimhne suathaidhean cloiche agus creag air a caitheamh leis an t-sìde. Tha postairean air an dèanamh ann an cruthan còmhnard agus dìreach airson clò-bhualaidhean beaga agus taisbeanaidhean mòra a-muigh. Bidh cleachdaidhean clò-bhuailte a' cleachdadh stuthan ath-chuairtichte agus incean stèidhichte air lusan. 'S e an t-amas dualchas àrsaidh a dhèanamh soilleir agus ruigsinneach do luchd-amhairc an latha an-diugh.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Huashan Rock Art Festival Dearbh-aithne Lèirsinneach Fèise air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Huashan Rock Art Festival Dearbh-aithne Lèirsinneach Fèise na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Huashan Rock Art Festival Dearbh-aithne Lèirsinneach Fèise a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
Tomhasan & Pacadh: For design/small posters:

Horizontal (landscape): 370mm (width) x 210mm (height)

Vertical (portrait): 210mm (width) x 297mm (height)

For larger outdoor displays:

Horizontal (landscape): 1200mm (width) x 680mm (height)

Vertical (portrait): 600mm (width) x 900mm (height)
Tagaichean: Art Festival, Huashan, Exhibition Branding
Teicneòlas Cinneasachaidh: The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
Dùbhlan Dealbhaidh: The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
Rannsachadh: Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts.
Brosnachadh: The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
Faid a' Phròiseict: The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
Sruth Obrachaidh: This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
Buill na Sgioba: Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu
Creideasan Dhealbhan: Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.