Sushico Dearadh Pacáistithe le Alara Selin Murkozoglu

Tha Sushico Dearadh Pacáistithe le Alara Selin Murkozoglu na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2026

Sushico Dearadh Pacáistithe

le Alara Selin Murkozoglu

Neach-ceannach: Sushico

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

6,254

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #180080

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Sushico Dearadh Pacáistithe

Mar an chéad slabhra bialainne Oirthear na Cianoirthir agus an ceann is forleithne sa Tuirc, déanann dearadh pacáistithe Sushico's croí na branda a athléirmhíniú trí pheirspictíocht úr, ag múnlú teanga amhairc a fhaigheann inspioráid ó fhealsúnacht agus ó shiombailí na Cianoirthir. Déantar nua-aoisiú ar aeistéitic na hÁise trí léaráidí saincheaptha bunaithe ar kanji, agus scéal dá chuid féin á insint ag gach ceann acu. Comhlánaíonn pailéad comhaimseartha, faoi cheannas dearg na Seapáine, agus clóghrafaíocht roghnaithe go cúramach, atá ailínithe le spiorad na branda, córas íosta ach cumhachtach.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Sushico Dearadh Pacáistithe air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Sushico Dearadh Pacáistithe na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Sushico Dearadh Pacáistithe a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Tomhasan & Pacadh: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Tagaichean: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Teicneòlas Cinneasachaidh: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Dùbhlan Dealbhaidh: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Rannsachadh: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Brosnachadh: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Faid a' Phròiseict: 2025 Turkey, İstanbul
Peutantan: Copyrights belong to Sushico 2025
Creideasan Dhealbhan: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.