Songfengruo Ancient Tree Pacaigeadh Tì Dhuibh by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Pacaigeadh Tì Dhuibh by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2026

Songfengruo Ancient Tree Pacaigeadh Tì Dhuibh

by Jiayi Lu and Yang Xu

Client: Songfengruo

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Pacaigeadh Tì Dhuibh

'S e bogsa tiodhlaic a th' ann an Songfengruo Ancient Tree a chaidh a dhealbhadh airson tì dhubh àrd-inbhe. Tha am bogsa a-muigh a' tomhas 240 mm le 60 mm le 240 mm agus tha trì drathairean beaga na bhroinn, gach fear 65 mm le 40 mm le 150 mm. Chaidh samhla snàthaid giuthais a chruthachadh airson a' bhranda agus chaidh ath-aithris air mar phàtran leacte air na drathairean. Tha clò-bhualadh rilifeach gun dath a' cur doimhneachd ris a' phàipear rèidh. Tha na drathairean air an cur air dòigh gu sgiobalta a' toirt gu cuimhne an sgàilean fillte Sìneach. Tha tuaran donn dorcha agus pàipear le snàithleach is inneach tì a' cur an cèill mar a tha am branda an tòir air nàdar, slàinte agus càileachd.

The Recognition

About the Duais Umha A' Design Award

Tha Songfengruo Ancient Tree Pacaigeadh Tì Dhuibh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Songfengruo Ancient Tree Pacaigeadh Tì Dhuibh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Songfengruo Ancient Tree Pacaigeadh Tì Dhuibh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.