Tha Twiggle Príomhfheidhm: Pacáistiú Tae Luibhe le Dheeraj Bangur na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.
IarannPacadh· 2026
Twiggle Príomhfheidhm: Pacáistiú Tae Luibhe
Neach-ceannach: Brandsthan
Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh
Buannaiche Duais Dearbhaichte
Dearbhaich Inbhe na Duaise airson #182491An Dealbhadh
Mu dheidhinn Twiggle Príomhfheidhm: Pacáistiú Tae Luibhe
Téacs an Leabhair: Is córas amhairc comhtháite é Pacáistiú Tae Twiggle atá deartha do cheithre insileadh luibhe: Roiseog, Camán Meall, Feartheanga, agus Miontas Piobair. Déantar idirdhealú ar gach leagan trí phailéad datha tiomnaithe agus léaráid mhionsonraithe luibheolaíoch, rud a chuireann ar chumas aitheantas soiléir a thabhairt don táirge. Feabhsaíonn clóghrafaíocht dhána an inléiteacht, agus eagraíonn leagan amach struchtúrtha an fhaisnéis go héifeachtach. Cruthaíonn an chomhdhéanamh cothromaithe láithreacht láidir ar an tseilf agus leanúnachas amhairc ar fud an raoin, rud a fhágann réiteach pacáistithe beoga ach eagraithe a fheabhsaíonn aitheantas agus idirdhealú.
An Aithneachadh
Mu dheidhinn Duais Iarainn A' Design Award
Tha Twiggle Príomhfheidhm: Pacáistiú Tae Luibhe air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Twiggle Príomhfheidhm: Pacáistiú Tae Luibhe na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Twiggle Príomhfheidhm: Pacáistiú Tae Luibhe airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.
Air Cùl an Dealbhaidh
Pasgan Naidheachd
Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.
- Feartan Sònraichte
- Twiggle Tea Packaging is a vibrant identity system developed for four herbal infusions—Hibiscus, Chamomile, Lemongrass, and Peppermint. Each variant uses a distinct chromatic code and botanical illustration to differentiate on the shelf instantly. Bold typography ensures high legibility, while clean layout hierarchy enhances clarity of benefits. The design balances youthful energy with structured branding, creating strong shelf impact and cohesive brand recall across the range.
- Tomhasan & Pacadh
- Twiggle Tea Packaging is designed as a rectangular paperboard carton with dimensions 95 mm width x 70 mm depth x 150 mm height. The front panel features a vertical front of pack layout, while the back panel adapts the same visual system into a horizontal composition to maintain brand continuity. The structure supports efficient shelf stacking and clear visibility. The design is prepared in vector format with print ready CMYK color specifications, defined bleed, and die line alignment for accurate offset printing and consistent production output.
- Tagaichean
- Twiggle, Herbal Tea, Famous Indian Tea, Tea Packaging Design, Best Herbal Tea, Brandsthan,
- Teicneòlas Cinneasachaidh
- Twiggle Tea Packaging was developed using vector-based design methodology to ensure precision and scalability. Each variant employs a controlled color-coded system supported by custom botanical illustrations & realistic photographs created through simplified geometric construction. A structured grid layout was applied to maintain hierarchy and alignment. The packaging is optimized for offset printing on high-quality paperboard with matte finish, selective spot UV, and optional embossing for brand elements, ensuring visual clarity, tactile quality, and consistent reproduction across production batches.
- Dùbhlan Dealbhaidh
- The primary challenge was balancing playful visual energy with clear product communication across multiple variants. Excessive color risked reducing readability, while minimal layouts weakened shelf impact. Another difficulty was maintaining consistency while allowing each herbal variant to feel distinct. Print limitations and color accuracy in production required controlled palettes and simplified illustrations. The solution involved a structured grid, disciplined typography, and carefully calibrated color coding, achieving strong differentiation without compromising clarity, hierarchy, or production feasibility.
- Rannsachadh
- Qualitative and observational research was conducted to understand herbal tea purchase behavior. The objective was to improve shelf recognition and benefit communication. Methodology included retail audits, visual comparison studies, and color association mapping. Data was collected using market photography, competitor analysis, and quick user preference surveys. Participants included regular tea consumers and retail shoppers. Results showed strong preference for color coded variants and clear botanical cues. Insights led to structured hierarchy and bold differentiation, improving visibility, recall, and clearer wellness communication in real retail environments.
- Brosnachadh
- The inspiration emerged from the natural vitality of herbal ingredients and the desire to make wellness visually expressive. Research into consumer behavior in retail environments highlighted the need for strong color coding and immediate benefit communication. Botanical forms were simplified into bold, modern compositions to enhance recognition. The design merges playful energy with structured hierarchy, ensuring clarity, emotional warmth, and strong shelf presence.
- Faid a' Phròiseict
- The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
- Sruth Obrachaidh
- Twiggle Tea Packaging is designed for simple and intuitive interaction. The clear front layout helps users quickly identify the herbal variant through color and botanical illustration. Key benefits are visible at a glance, supporting fast decision making in retail environments. The carton opens from the top, allowing easy access to tea bags inside. Consistent visual coding across variants helps users recognize flavors during repeat purchase. The structured layout improves readability, while the balanced design enhances shelf visibility and overall user experience.
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