Alita Dealbhadh Botail agus Leubailean by Studija Creata

Alita Dealbhadh Botail agus Leubailean by Studija Creata is a highly esteemed winner of the very prestigious 2017 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2017

Alita Dealbhadh Botail agus Leubailean

by Studija Creata

Client: Mv Group

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Alita Dealbhadh Botail agus Leubailean

Is e am prìomh amas leis an ath-dhealbhadh mothachadh branda san fharsaingeachd àrdachadh agus na feartan sònraichte a shoilleireachadh leithid dòighean cinneasachaidh clasaigeach, stuthan amh agus càileachd. Tha ath-bhrandadh iomlan ALITA a' gabhail a-steach botal ùr, suaicheantas ath-nuadhaichte, monagraif, capsul agus dealbhadh leubail. Tha barrachd eileamaidean aig na toraidhean a-nis a tha sònraichte do roinn an fhìon dhrilsich agus an t-seampèin le toirt a-steach suathadh clasaigeach aotrom agus beagan bunait ach a' gleidheadh san iomlan faireachdainn gu math nuadh-aimsireil is aotrom.

The Recognition

About the Duais Airgid A' Design Award

Tha Alita Dealbhadh Botail agus Leubailean air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Alita Dealbhadh Botail agus Leubailean na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Alita Dealbhadh Botail agus Leubailean na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas