Appetisi Pacáistíocht Cáise by Fanny De Bray

Appetisi Pacáistíocht Cáise by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2020

Appetisi Pacáistíocht Cáise

by Fanny De Bray

Client: APPETISI by Granarolo

Duais Umha A' Design Award Winner in Pacadh Category

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Colors

The Design

About Appetisi Pacáistíocht Cáise

Is dearadh pacáistíochta é Appetisi do raon cáiseanna réamhghearrtha. Áirítear leis an raon ciúbanna cáise, cáis ghráta agus píosaí mozzarella. Tá gach paca déanta as plaisteach agus tá fuinneog trédhearcach ann, ionas gur féidir an cháis istigh a fheiceáil go díreach. Tugann léaráidí clóite carachtar do gach táirge agus léirítear go soiléir conas a úsáidtear gach cáis. Ceanglaíonn an t-ainm Appetisi trí smaoineamh le chéile: goile, sneaic bheag agus úsáid phraiticiúil. Cuireann an dearadh an cháis i láthair mar shos tapa agus éasca, agus díoltar na pacaí in ollmhargaí Eorpacha.

The Recognition

About the Duais Umha A' Design Award

Tha Appetisi Pacáistíocht Cáise air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Appetisi Pacáistíocht Cáise na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Appetisi Pacáistíocht Cáise a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray