Sparkling Juice Pacáistíocht Deochanna by Mao Ming and Yao Dabin

Sparkling Juice Pacáistíocht Deochanna by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2020

Sparkling Juice Pacáistíocht Deochanna

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparkling Juice Pacáistíocht Deochanna

Is dearadh pacáistíochta é Sparkling Juice do dheoch torthaí súilíneach. Comhcheanglaíonn an dearadh an lipéad le cruth an bhuidéil ghloine. Leanann an lipéad fáobhrach cuar an bhuidéil, agus léiríonn lipéad beag torthaí blas an tsúigh. Léiríonn léaráidí a tarraingíodh de láimh ceithre ainmhí, lasair choille, liopard, sioráf agus caimileon, ag síneadh amach chuig ceithre thoradh, aol, tráthchuiche paisin, sú talún agus líseach. Coinníonn an buidéal 290 milleaghlítear agus tá sé 20 ceintiméadar ar airde. Úsáidtear priontáil airgid the agus grúpáil ar an lipéad.

The Recognition

About the Duais Umha A' Design Award

Tha Sparkling Juice Pacáistíocht Deochanna air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Sparkling Juice Pacáistíocht Deochanna na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Sparkling Juice Pacáistíocht Deochanna a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming