InterBrasil Logotype Redesign Ath-Dhealbhadh Dearbh-Aithne Branda by Mateus Matos Montenegro

InterBrasil Logotype Redesign Ath-Dhealbhadh Dearbh-Aithne Branda by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2020

InterBrasil Logotype Redesign Ath-Dhealbhadh Dearbh-Aithne Branda

by Mateus Matos Montenegro

Client: InterBrasil

Duais Airgid A' Design Award Winner in Grafaig Category

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Verified Award Winner

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Seall Pasgan-obrach Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About InterBrasil Logotype Redesign Ath-Dhealbhadh Dearbh-Aithne Branda

B ’e an spreagadh airson ath-smaoineachadh agus ath-dhealbhadh a’ bhrand na h-atharrachaidhean ann an ùrachadh agus amalachadh ann an cultar a ’chompanaidh. Cha b ’urrainn do dhealbhadh a’ chridhe a bhith taobh a-muigh a ’bhrand tuilleadh, a’ brosnachadh com-pàirteachas an dà chuid taobh a-staigh le luchd-obrach, ach cuideachd le luchd-ceannach. Aonadh aonaichte eadar buannachdan, dealas agus càileachd seirbheis. Bho chumadh gu na dathan, dh ’aonaich an dealbhadh ùr an cridhe a-steach don B agus a’ chrois slàinte anns an T. Tha an dà fhacal ceangailte sa mheadhan a ’toirt air an t-suaicheantas a bhith coltach ri aon fhacal, aon samhla, ag aonachadh an R agus B a-steach an cridhe.

The Recognition

About the Duais Airgid A' Design Award

Tha InterBrasil Logotype Redesign Ath-Dhealbhadh Dearbh-Aithne Branda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi InterBrasil Logotype Redesign Ath-Dhealbhadh Dearbh-Aithne Branda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha InterBrasil Logotype Redesign Ath-Dhealbhadh Dearbh-Aithne Branda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro